Archive for names

How important is your image?

Posted in Conferences with tags , , , , , , , , , , on March 21, 2008 by Richard

Would you go to a conference without making an effort with your appearance?
Would you not bother with your hair? (if only I had some)…
Clean shoes? Clean shirt/blouse? etc, etc….
So why is it that so many business people I meet, leave it to the organiser to give them a name badge like this?

reusable name badges

A name badge says so much about you (literally), its almost as powerful as your business card, and you wouldn’t leave the design, layout and impactfulness of that to a stranger would you? These cheap little things are disposable badges that you often simply slip your business card into. The trouble with that system is that you usually design your business card to be picked up and read, not to stick onto your lapel and be read from a distance. More often than not, you simply can’t read the persons name in amongst all the other business card clutter. And this is all part of your ‘image’ at this event. Are you sure you want to leave this important element to chance?

There are alternatives, and we regularly work with clients that recognise the importance of a quality and personalised delegate name badge. Continue reading