Archive for the Conferences Category

Name Badges With A Difference

Posted in Conferences, Networking, Promotional Gifts, Trivia, UK with tags , , on October 7, 2011 by Richard

How often do you arrive at an event, particularly if you’re networking, to be handed one of those cheap and cheerful name badges? You know the ones I mean, the ones where you either put your business card inside, or, if they’re really organised they’ve printed off your name and company details. Awful aren’t they?

DIY Name Badge

So why do you put up with them?

Why not take your own badge to events? We offer a range of printed name badges, but my favourite and the one I use is the DIY Name Badge. These are so easy to use, and the best bit is you can keep changing your message or ‘look’ depending on which event you’re attending. The front facia plate slides out, and you simply place your new insert into the backing plate. They even have a magnetic fixing so you don’t have to use those pins or crocodile clips on your nice clothing.

I’ve printed off a range of inserts (see image) which I keep handy in my car, and then, just as I’m about to go into an event, I make the decision on which insert to put into my badge. Is it a ‘serious’ event? If so, I’d better put my formal name badge on, but whenever possible, I try to use one of my cheeky inserts!!! Can you think of a suitable insert for my name badge?

DIY Printed Name Badges

DIY Printed Name Badges


I’ve Moved

Posted in Clothing, Conferences, ECO Friendly, Memory Hook Ideas, Networking, Opinions & Comments, Parties & Events, Promotional Gifts, ROI - Return on Investment, Trade Shows, Trivia, UK on June 20, 2010 by Richard

I’ve decided to move the blog onto my website, and would love you to keep in touch, so follow this link, to the all-new Blog, entitled Promotional Gifts Blog. It’s the same style of content, all from me, Richard Mack, just in a different location.

2009’s Most Effective Promotional Gift

Posted in Conferences, Memory Hook Ideas, Networking, Promotional Gifts with tags , , , , , , , , , , , on December 31, 2009 by Richard

It’s the last day of the year, and in my rush to get things done ahead of the evenings celebrations I made some time to reflect on the past year and in particular, what for me has been the most effective promotional gift of 2009.

Syringe Shaped Highlighter and Pen

Syringe Shaped Highlighter and Pen

The best thing about running a promotional and corporate gifts company is that you get to see loads of ‘fun’ and interesting goods, and we see LOADS. Now, unfortunately, that means we get to see some real stinkers, things that should never have left the drawing board (more of that another day), but we also get to see the winners.

2009 has seen some suprising and unusual successes, but for me, the winner has to be this Syringe Shaped Highlighter and Pen. I liked it so much I had a thousand printed with our company logo and telephone number on, and we use it as a promotional giveaway for our business, RT Promotions, giving them to anyone and everyone we meet. They go down a storm at networking events.

 Why would a promotional gift company use a pen that would seem to be linked to drugs? Easy, we want to stand out from the crowd and be remembered. If we gave an ‘ordinary’ giveaway, I think you can guess what would happen to most of them. 

This little dual-purpose pen/highlighter has been an amazing success for us, often from the most unexpected sources, and all because we selected a giveaway that would be hard to put away. These pens are begging to be used and talked about, and that’s what I call ‘Memory Hook Marketing’!!! 

To my mind, this is the perfect promotional gift for medical conferences, or surgical conferences, but could equally be linked to any company, business or service that ‘could give you a BOOST’.

How Best To Use A Promotional Gift

Posted in Conferences, Memory Hook Ideas, Opinions & Comments, Promotional Gifts, Trade Shows with tags , , , , , , on June 13, 2009 by Richard
Richard Mack

Richard Mack

For many of my clients, buying and then using a promotional gift is NOT a regular occurance. Some in fact, only buy branded giveaways for their yearly trade shows, or sales conferences. I often see or hear about the usual ‘mistakes’ being made.

Think about it. Cast your mind back to the last Trade Show you visited. While wondering around the show, how many promotional products did you see? Loads I bet, in fact, I’d bet that practically every exhibitor had branded giveaways….. but, how many had simply left them strewn across their reception counter area, or hospitality desk. You could just breeze up, grab a pen and walk away couldn’t you?

Do you think that this example demonstrates effective use of a promotional gift? I hope not!!!

But it’s not their fault. They are used to promoting their businesses, but not used to how to be effective with a promotional gift. That’s where my assistance is invaluable. If you think you could benefit from my hints and tips, why not sign up for my FREE weekly newsletter giving you advice and guidance on stuff that I know a great deal about?

Appealing To Your Senses

Posted in Conferences, Memory Hook Ideas, Promotional Gifts, Trade Shows with tags , , , , , , , , , , , , , , , on April 13, 2009 by Richard
Branded Perfume as a Promotional Gift

Branded Perfume as a Promotional Gift

My business, branded promotional gifts, is all about finding a Memory Hook to appeal to your clients. Sometimes its a simple gifts, that’s it, just a gift. You’re hoping they’ll keep the gift, perhaps on their desk, and remember you everytime they see and use the gift, that the ‘Memory Hook’, you’re making it hard for your clients and potential clients to forget you. Simple isn’t it? A gift of some kind that’s of use, and will be kept. The part that makes them remember you is the fact that the gift will have been personalised or branded with your logo, or message, and in many ways, these gifts appeal to the recipients senses. They will touch the gift, they will look at the gift, sometimes, as with a pen, you can ‘feel’ the smoothness as it writes, or maybe there’s a satisfying ‘click’ as you press the clicker to write with it, perhaps the very colour of the pen is satsifying to the eye.  It gets much harder when we head off in the direction of ‘taste’ or ‘smell’. Taste tends to be used most often with promotional sweets, or mints, and sometimes drinks. These are very effective giveaways to use at trade shows, or seminars, but have a very short lifetime. Once consumed, they’ve gone!!!

But what about ‘smell’? How can that be used as an effective promotional gift? Well, there are a few ways, and one of them is to use a branded and personalised perfume or eau de toilette to appeal to the senses of your clients.

Holding On To Your Promotional Give-Aways

Posted in Conferences, Promotional Gifts with tags , , , on June 23, 2008 by Richard

It’s always worth remembering ‘why’ you bought those Personalised and Printed Promotional Give-Aways… you know, the ones in the stationery cupboard that you insist your staff justify their use before you allow them to gain access!!!

I remember an old boss of mine, who simply wouldn’t allow access to his valuable assets cupboard. “Do you have any idea of how expensive those items are?” he’d tell us. For this, read the subtext, “No you can’t give one of our biggest customers a few pounds worth of promotional ballpens”. To be fair, he saw these give-aways as solely for giving away at the company big events… the golf days or trade shows…. never for use by account managers trying to build relationships. Bit of a shame that.

Printed Delegate Folders

Printed Delegate Folders

All of which made me smile when I took a call yesterday from a very happy client (Yes, it was a Sunday). He was expecting to simply leave me a voice mail, and was suprised when I picked up… but it led to a good opportunity to discuss his situation. He’s a ‘full-on’ kind of guy, on the go the whole time, so I need to grab these moments whenever I can. His problem????

More of an opportunity really (Do you notice people fall into either a problem kind of person, or an opportunity kind of person?). He has the unexpected opportunity to meet with a small group of key businessmen… really big hitters. The kind of opportunity you just dont turn down, and he wanted to give them each a personalised conference folder. My client uses them for his training sessions where each delegate receives one, and therein lay the problem. He had accurately calculated how many folders he would need and had purchased just enough to last him for the next few months… until this opportunity presented itself that is. How could he give away a dozen or so folders, this coming week, and compromise himself with forthcoming delegates in the following week? He was even asking himself the question, “should I give these VIP’s a folder each when I meet them, or maybe just give one to the organiser?”.

My client made the right choice. He’s giving them each a folder, and of course, my company will ensure that his replacements are with him in time, for next weeks training programme. Win – win.

Promotional products are for giving away, NOT for storing in your goodies cupboard.

A nice touch

Posted in Conferences with tags , , , , on March 23, 2008 by Richard

When you are running a major conference, you have so many things to consider and plan for. There’s the BIG things of course. The theme needs to be considered, the content must be right and consumable, is the venue right, catering, timing, etc, etc. But it’s often the small things that can make a difference to how the event ‘feels’. Continue reading