Archive for the cold calling Category

A promotional Gift To Break The Ice

Posted in cold calling, Memory Hook Ideas, Offers Of The Month, Promotional Gifts with tags , , , , , , on October 29, 2010 by Richard

It’s still only October and yet I had to scrape the ice off of my windscreen on Monday morning, and would you believe it, I couldn’t find my windscreen ice scraper from last winter. Driving into the office I pondered on that fact, and decided to put together a unique promotional offer, giving my clients the opportunity to have several hundred promotional gifts that will be ahead of the game, well received, as well as being a bargain.

Ice Scrapers are promotional gifts that will hang around for years, and with your name, logo and message on them, are brilliant ‘Memory Hooks’.

Promotional Ice Scraper - OFFER

A Challenge To Please

Posted in cold calling, Memory Hook Ideas, Promotional Gifts with tags , , , , , , , , on March 13, 2008 by Richard

I had a consultative meeting with a client today. They are a pest control company seeking to grow their business (aren’t we all?), and with a minimum budget to spend.

Their salesmen do the doorknocking thing… you know, ‘cold calling’. It’s as tough a job to do as any I care to think of. What they needed was something to open doors, to get past the gatekeeper, to be remembered (Memory Hook Marketing), and were asking me to suggest appropriate solutions….. we have over 50,000 promotional items, most of them on our web site, and all of them capable of being personalised to our clients own requirements, but which, if any, would match his requirements?

I know what I suggested… but what would you?