Archive for the ECO Friendly Category

Ten Unusual Ideas For A Promotional Gift

Posted in ECO Friendly, Opinions & Comments, Promotional Gifts, ROI - Return on Investment, Trivia with tags , , , , , , , , , on June 14, 2013 by Richard

Even though I keep telling my clients to ALWAYS go with ‘effective’ and not fall into the trap of going for something gimmicky – there are occasions when ‘unusual’ may well be the right route. So with that in mind, I thought I’d share with you the ten most unusual ideas for a promotional gift that we have on our website. They’re in no particular order, so for your entertainment, the top ten promotional gift ideas are:

The Hammer Bottle Opener
Crazy isn’t it? Shaped to look just like a real DIY hammer!!

Hammer Shaped Bottle Opener

Hammer Shaped Bottle Opener

The Twig Pen
We love this ECO friendly pen. Every pen’s unique – the wood is, after all, a naturally grown item.

The Twig Pen

The Twig Pen

The Umbrella Hat
Yes, we know it’s not practical, but it does get a lot of attention and makes folk smile – maybe that’s the point?

The Umbrella Hat

The Umbrella Hat

Bride and Groom LogoBugs
We tend to get a ‘marmite’ reaction to these bugs – you either love them or hate them, but they’re certainly memorable. Perfect for use as ‘wedding favours’ or maybe to tell your guests to put the big day in their diary

Bride and Groom LogoBugs

Bride and Groom LogoBugs

USB Characters
These little characters always get a positive reaction. With articulated arms and legs, they look great even when you pull their heads off – that’s how you get access to the USB part to plug into your computer.

Character USB's

Character USB’s

Cow Bells
If you want your event to make a load of NOISE – this could be a good place to start.

Cow Bells

Cow Bells

Fold-Away Flower Vase
These look great when branded, and would be perfect for anyone working in the Hotel and catering industry. Your customers liked the flowers so much, they took the flower pot home with them!!

Fold-Away flower pot

Fold-Away flower pot

Giant Pencil
At 325 mm in length, it’s bigger than your average ruler, and is a genuine working pencil. Perfect for making a BIG impression – but seriously, it would be difficult to put away wouldn’t it?

Giant Pencil

Giant Pencil

Logo Projector Keyring Torch
Don’t you just love it? Projecting your logo in full colour is a little bit special isn’t it?

Logo Projector Keyring Torch

Logo Projector Keyring Torch

Condom Keyring
Well, this is a list of the Ten Most Unusual Ideas for a Promotional Gift!!

Condom Keyring

Condom Keyring

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A Simple Promotional Gift That Could Save Lives

Posted in ECO Friendly, Opinions & Comments, Promotional Gifts with tags , , , , on November 12, 2011 by Richard

One in three motorists admits they will drive this winter without being able to see out of their windscreen properly according to research by Continental Tyres.

This will mean six million close calls on our roads this winter, as nearly two million drivers were close to crashing at least three times in the last year because their windscreen wasn’t clear before setting off.

Researchers found most motorists think they are ‘in too much of a rush’ to fully defrost their windows and mirrors before heading off to work. It also emerged men are far worse than women at pulling off the driveway while peering through a tiny spot of clear glass at the road ahead.

Tim Bailey, safety expert at Continental Tyres, which polled 4,000 drivers said: ”Preparation is key when setting out in your car, especially during the winter months. It is essential to be able to see and be seen.

“An astonishing 52 per cent of people know it is wrong to drive without a fully clear windscreen but fail to do anything about it.

“Stopping distances are affected by weather and road conditions and people are six times more likely to have an accident during the winter months. Check your lights, ensure your windscreen and windows are clear, that your brakes are in good condition, your tyres have a minimum of 3mm of tread and increase the distance between you and the vehicle in front.”

It also emerged that four out of ten motorists don’t bother cleaning mirrors or rear windows before setting off in the winter. And such is the lack of preparation that one in five have reported to using a credit card to clear the windscreen of ice.

Seven out of ten never check tyre tread depth and fail to ensure tyres are roadworthy, and one in two never put anti-freeze in radiators. Four out of ten don’t check windscreen washer bottle levels and a similar figure don’t bother to check whether their wipers are working properly. A quarter don’t even check if their lights are working.

Eight in 10 see other motorists on their daily commute who have been too lazy to clear their windscreen, an average of four cars every frosty morning.

The study also found one in four drivers admit they are often half asleep when they get behind the wheel in the morning. And they take at least four minutes to properly wake up after getting behind the wheel. If they are travelling at 30mph this means they will have travelled two miles before they feel awake. Almost four out of ten said they found it harder to stay alert during the winter.

One in five are under the wrong assumption that you’re supposed to drive ‘out of’ a skid when slipping on ice.

Tim Bailey continued: “When the temperature drops below 7°C, cold weather tyres which have tread patterns and compounds designed for wintry roads are certainly worth considering. They improve stopping distances in icy, wet and any snowy conditions we might experience in the coming months. Again, it’s all about being prepared so that you are safe in all eventualities this winter.”

OK, time to introduce the sales pitch!!! You know you want me to….
Of course, it’s a simple but effective promotional gift, the printed ice scraper.
Perfect as a promotional gift as it’ll be kept and USED for years, and every time your client uses it, they’ll see your branded message, and associate it with YOU!!  We even have promotional ice scrapers that are made from recycled plastics and will appeal to anyone with ECO friendly associations.

I’ve Moved

Posted in Clothing, Conferences, ECO Friendly, Memory Hook Ideas, Networking, Opinions & Comments, Parties & Events, Promotional Gifts, ROI - Return on Investment, Trade Shows, Trivia, UK on June 20, 2010 by Richard

I’ve decided to move the blog onto my website, and would love you to keep in touch, so follow this link, to the all-new Blog, entitled Promotional Gifts Blog. It’s the same style of content, all from me, Richard Mack, just in a different location.

A Refreshing Power Source

Posted in ECO Friendly, Memory Hook Ideas, Promotional Gifts with tags , , , , , on February 8, 2010 by Richard

ECO Friendly Promotional Gifts are the fastest growing sector of my industry, with more and more innovative  gifts coming onto the market almost every week.  For many of my customers, the challenge they are seeking with a promotional gift is to get it onto the desk of their target market, and I do mean ‘onto the desk’. With more and more companies having a ‘clear desk’ policy, and even where they don’t, getting it onto an already ‘busy’ desk, is no easy matter.

Water Powered Calculator

Water Powered Calculator

That’s why clever ideas like this will give you an edge. This is a clever solution to the ECO warrior’s mantra of ‘how to eliminate those nasty cell batteries’. Its an ECO friendly water powered calculator. Fill the reservoir with ordinary tap water, give it all a good shake, and hey presto…. you have electrical energy. So now, we have a desktop gift, a calculator no less, that would look good on anyone’s desk, and which is a useful object to have in any office, but which also carries the message about your environmental policy….. I reckon that even if your customer has already got a calculator, and there’s a good chance they will have, that this neat device will still be picked up and used (just to see how it works), and will be kept for years to come.

Any promotional gift that is kept, and is used, keeps reinforcing your brand, logo or message, on a daily basis, giving you an amazing return on investment

ECO Friendly Battery Charger

Posted in ECO Friendly, Promotional Gifts with tags , , , , , , , on November 6, 2009 by Richard

Do you ever find yourself running out of power on one of your mobile devices, and with no mains power to hand to do a charge up?

Well maybe this neat little device is the sort of thing you need to have.

Solar Energy Charger

Solar Energy Charger

With a sleek, techie design, this rather nice Solar Energy Charger harvests the energy from the sun, and then charges up your mobile device. No matter where you are in the world, as long as you can get some solar energy, you can keep the power going. If you think this is a smart idea, consider the power of using something like this as a promotional gift. Not only is it a desirable object, but it carries with it some serious ECO Friendly status, that maybe you can link to your corporate or company message.

Perhaps you run a company that could use any of the following messages to link yourself to a product like this:

“We have the power and the solution”
“There for you, whenever you need us”
“Helping the planet, helping our clients”

ECO Friendly Corporate Clothing

Posted in Clothing, ECO Friendly, Memory Hook Ideas, Networking with tags , , , , , , , , on October 29, 2009 by Richard

Statements about corporate responsibility are all the rage aren’t they? They’re a little bit like the ‘mission statements’ of the 80’s, they look good on paper and allow the ‘suits’ to say they’ve signed it off, but it often stops there, just a statement, no action.

ECO Friendly Corporate Clothing

ECO Friendly Corporate Clothing

In a world where being seen to ‘do’ something is half the battle, physically ‘wearing’ your statement is pretty powerful stuff right? My business, RT Promotions, apart from branding and personalising all the usual promotional give-aways (and yes, we do lots of ECO Friendly promotional gifts), have become known as specialists in embroidered and branded corporate wear (logo’d shirts). We have noticed a massive upsurge in the demand and supply of ECO Friendly clothing, and the savvy companies we work with have started to use this style of clothing wherever possible.

When buying ECO Friendly clothing, look to see if its accredited. We insist on our organic cotton that’s grown without the use of harmful pesticides, herbicides, insecticides and defoilants. We try to use ‘Skal’ as they are the main internationally recognised certifier of organic cotton.

My personal corporate wear is always branded, and it works, people notice it and as a result, remember me and my business. That’s what I call ‘memory hook marketing’ the power of subliminally helping people to remember you and your business, so when the time is right for them to do business with you, they won’t have any trouble remembering you!!

Imagine the power of you and your staff wearing eco friendly clothing?

 

A Novel Approach To A Business Gift

Posted in ECO Friendly, Memory Hook Ideas, Promotional Gifts, ROI - Return on Investment with tags , , , , , , , on July 9, 2009 by Richard

I see lots of memorable ideas every day that are used as a business gift, or a Memory Hook, but every now and again, a new idea comes past my nose that stands out from the crowd, and idea that when used correctly could give the business a competitive advantage, now that’s what I call a ‘business gift’.

This particular idea is an addition to our extensive range of USG Flash Drives, sometimes called Memory Sticks, and will appeal to anyone with ECO Friendly associations. Not only is the USB made of wood, but it’s integrated into a lanyard.

Wooden USB Memory Stick with Lanyard

Wooden USB Memory Stick with Lanyard

USB Memory Sticks have been increasing in sales with my company, RT Promotions, for some time and its easy to see why. Small enough to slip into your wallet or purse, these stylish devices are an increasingly popular way to store data to carry around with you. Just pop it into the USB port of your PC, save your files, photos, Powerpoint presentation, or even your brochure and slip it into your pocket. It’s a great way to give a client or prospective client, your portfolio or brochure. It was in your pocket, now its in theirs, and best of all, you’ve given them a GIFT.

Why have a boring old standard one when you can have a device that will ensure you are remembered? Remember, that’s why most of our clients are giving away business gifts, to ensure their customers remember them. Which gift are you most likely to remember? The unusual one right? Well if it works for you, it may well be right for your customers. So ask yourself the question, Do you want to spend money on a gift that will NOT get you a Return On Your Investment (ROI), or do you want to go win some business?

Good luck