Archive for the Trade Shows Category

Top 3 Tips For Getting Noticed At Your Trade Show

Posted in Memory Hook Ideas, Promotional Gifts, Trade Shows, UK with tags , , , , , on July 23, 2019 by Richard

Let’s not drag this out, it’s simple:
Get noticed
Qualify your visitors
Ensure you are remembered

Easy right? So, let’s take a look at the details.

Get noticed

This may come as a surprise to you – but most folk walking the isles at trade shows DON’T want to give you eye contact, let alone get into a conversation with you, and so it’s your job to break down these barriers and get them to notice you, and then engage with you. How?

It’s easier to tell you what NOT to do.

1: DON’T do what everyone else is doing.

2: DON’T leave branded merchandise on your stand and just let visitors grab it. Worse, DON’T just hand out goody bags.

All of these things cost money and should be reserved for visitors who at the very least ENGAGE with you, or better still, who you have qualified into a prospect. If you have this level of engagement going on, then the perfect scenario would be to reserve a lovely item of branded merchandise for true prospects. Nobody else can get this item, they certainly can’t just stroll up and grab it – they have to engage, and you have to qualify.

My clients ask me this question a lot, and I’m more than happy to engage and offer tangible examples of how you can make this work for your business – I’ve recently worked with clients and given them simple ideas that have stopped visitors in their tracks. Folks who otherwise would have walked on by, now looked up, smiled, and then asked a question – Now that’s what I call ENGAGEMENT – go on, ask me how.

Qualify Your Visitors

Not all of the visitors visiting your stand will ‘make the grade’ to be a client, and so it’s YOUR job to filter them out – in the car industry, these folk are called ‘tyre kickers’ – they’re very unlikely to purchase, and are just dreamers. You only have xyz hours to do your work, you’re not on the stand for PR, so HOW can you filter out the time wasters from the prospects?

Think about the reality of that statement for a moment and reflect on what is the criteria you look for to qualify a visitor into a prospective client. For example, if you are selling something for a car, wouldn’t it make sense to ask if they’re a car driver? If you’re aiming for the multiple car/person (a fleet purchaser) then this still applies, but you’d structure the question differently.

I once went to a trade show as a visitor and took an interest in a stand selling scented candles. Their ideal visitor was someone who owned or operated at least ONE gift shop, better yet, a chain of them. It was an obvious question to ask, and if they’d done so, they’d have quickly realized that I was NEVER going to become a prospective customer. Instead, they just talked at me for 10 – 15 mins, promoting the features of their wares – and all the time, gift shop owners wandering around the same stand, were ignored.

Ensure You Are Remembered

Although you may well want to ‘sell’ today, the chances are that your prospective clients DON’T necessarily want to purchase today. So the trick is to make sure you are remembered, long after the show has come and gone, until the time comes when they are ready to purchase. How?

1: You’ve qualified them, and had a good conversation with them. Better yet, you may understand their buying criteria/pattern, so give them some memorable branded merchandise. It needs to be a ‘keeper’, useful, and a constant daily reminder of your business. My clients often ask me this very question – that’s what I do – give you promotional gift ideas to make you stand out!!

2: ask their permission to add them to your marketing e-shot list. Let them know that this only gets sent out once a month and that it always has the very latest in news and/or offers.


Three Great Give-Aways For A Boat Show

Posted in Promotional Gifts, Trade Shows with tags , , , , , , , on June 12, 2016 by Richard

What’s the best promotional gift for using as a give-away at a boat show?

Hands up how many of you said a ‘floating keyring’?

Floating keyrings are of course useful for anyone involved in boating – but it’s my guess that most of them will already have a floating keyring, so unless your option trumps the one they’ve already got, guess where your give-away is going?

My three suggestions – see below – are designed to make you think outside the box, and if nothing else, bring a smile to the recipients faces. Generally, when it comes to promotional gifts, putting a smile on their faces is half the battle in getting your product KEPT – that’s when the branding on it can kick in and start doing it’s job right?

So what are the three great give-aways for a boat show?

Give-Aways For A Boat Show

Give-Aways For A Boat Show



Number 1 – Bottle opener sunglasses
Everybody loves this idea, and it mixes the key ingredients of boating into one package – sun and relaxation

Bottle Opener Sunglasses

Bottle Opener Sunglasses













Number 2 – Magnetic Torch

It’s the middle of the night, you need to use the bathroom, but, turning on all the lights is going to get a load groan from your companions. DON’T stub your toe in the dark – that’ll cause even complaints – simply reach for the handy magnetic torch you were given at that boat show – it’s where you left it, on the door of the fridge.

Magnetic Torch

Magnetic Torch













Number 3 – Bottle Opener/Torch/Keyring
Well now we’re cooking. Combining elements of the other two suggestions – you now have a handy torch, and a bottle opener, all kept nice and handy on that bunch of keys.

Bottle opener and torch keyfob

Bottle opener and torch keyfob













Looking for something inspirational? Well – you can always try my companies website – RT Promotions – we’ve over 4,500 hand picked items on there for you to browse, or feel free to call me or email me at my offices (details are on the website). Some of the very best solutions come to those who take the time to chat, give me an understanding of your business and your potential clients, and let me come up with proposals to make you smile.

How’s It Hanging?

Posted in Promotional Gifts, Trade Shows with tags , , , , , , , on June 29, 2014 by Richard

So you’ve decided to purchase some balloons for your event.

Printing Onto Promotional Balloons

Printing Onto Promotional Balloons

Quantity required – tick.

Colour required – tick.

Message/image to be printed onto the balloon – tick.

That’s pretty much it isn’t it? Job done surely?

Well – not quite, there’s one very important decision you need to make to be sure the finished product is exactly as you require.

How are you going to ‘hang’ the balloons?

Are you going to hang them neck down, or neck up?

It seems obvious doesn’t it? But when we print promotional balloons for our clients, and ask them this question, so many of them don’t know – and best of all, they wonder why on earth we are asking them such a stupid question. The reason is to make sure that when we print their artwork onto each balloon, we do so the RIGHT WAY UP. We can’t assume that everyone is going to display their printed balloons ‘neck down’.  Balloons will only hang neck down if you fill them with helium, or, put the balloons onto a cup-stick. If we print onto the balloons assuming you will be filling them with helium, and you then inflate them manually, the result is that your message is upside down.

Balloons Printed The Wrong Way

Balloons Printed The Wrong Way

Printed Balloons are a great, FUN, way to promote your business or service offering. Just think about all those wonderful colours – there’s sure to be a few colours that will compliment your brand identity?

My top seven tips for printing onto promotional balloons are:

1: Why not choose a colour or selection of colours that represent your brand identity?

2: If, for example you were ordering 1,000 balloons, why not split your order buy buying 250 Red, 250 Blue, 250 Black and 250 Purple? If you keep your print colour onto all of them the same (white for example) there’ll be no extra charge – but the result will be so much more colourful and impactful.

3: Keep your costs down by only printing in ONE COLOUR onto each balloon.

4: Keep your costs down by only printing in ONE position onto each balloon.

5: Inflating your balloons with helium is fine and dandy, but have you considered the costs? If you’re planning on using them for an outside event in particular, why bother? They wobble and move and crash around almost as much when filled with air?

6:  If you are going to fill them with helium, then ask for ‘Heli-Valves’ to be fitted. They self-seal and come complete with a ribbon – saving you loads of time and effort on the day.

7: Balloons are great for giving away at trade shows, or county fairs – so consider putting a ‘teaser’ message onto them. Visit us on stand 229 for a surprise gift is sure to get noticed and bring more visitors to your stand.

Holding an event and want advice on how best to get your balloons printed? Call any of the team at RT Promotions – we’d love to help.

Promotional Balloons

Promotional Balloons


Printed and Personalised Balloons

Printed and Personalised Balloons

How To Select The Right Promo Gift For Your Business

Posted in Memory Hook Ideas, Opinions & Comments, Promotional Gifts, Trade Shows with tags , , , , , on October 30, 2013 by Richard

It’s a common challenge that many business owners face – shall I go for the low-cost giveaway promotional pen, or the classier ones? Shall I go for those nice corporate coffee mugs I’ve been meaning to purchase, or, maybe those printed mousemats – they’re both items I’ve admired, but which will be most ‘effective’ for me right now?

It’s not easy is it? First of all there’s the budget. Every business, no matter how large or small, has a limit to what they can spend, and like it or not, the budget is usually the first thing that will determine ‘which’ promotional gift you ultimately select. Then there’s the ‘occasion’ they’re intended for. For example, purchasing items for a trade show where you may well be giving away hundred, if not thousands, of items to potential customers is quite a different prospect from purchasing corporate gifts for your pre-determined ‘top customers’ list – you know, those folk who are already engaging with you, and you wanted to give them something by way of a gesture, a ‘thank you’….. they’d be very different promotional items wouldn’t they?

So that’s where my business, RT Promotions, comes in. We do this kind of thing, all day and every day, and we know a thing or two about promo gifts. By talking to a promotional gift expert, you’ll be guided and assisted through the veritable minefield of ‘goodies’. Without our help – if you’re not careful, you could find yourself being attracted to all manner of frivolous items, and it’s our job, to keep you focussed.

We tend to do that by asking you a series of questions. So, aside from the glaringly obvious – what’s your budget, how many items do you need, when do you need them for, and most importantly – how many colours do you want us to print onto the item….. we ask you to keep reminding yourself of the following three questions:

  1. WHO – As in who are you giving them to? Some folk have a sense of humour, others don’t. Some folk will have certain expectations, whilst others will be grateful for anything!! The ‘who’ can make a big difference to how we select the best solution.
  2. HOW – Are you planning to post your promotional gifts? If you are, then the size and weight of the product will be an important factor, not to mention it’s fragility.
  3. FEEL – What do you want the recipient to ‘feel’ when they receive your corporate gift? We can show you things that’ll make them say ‘WOW’, but of course, that’ll often come at a price.

Talk to an expert – there’s nothing better than the feeling we get by helping a client make the right choice for their business.

Effective Promotional Gifts – The Pen

Posted in Promotional Gifts, Trade Shows with tags , , on September 26, 2011 by Richard

Top Ten Tips For Buying A Promotional Pen

Take a look in your pen drawer or pen pot. The chances are you’ll find a promotional pen (or twelve) there, and all of them are slowly and silently giving you a message. The printed message on a promotional pen is a sublime, powerful, thing. That’s why you’ll ALWAYS find promotional pens in any league table of effective promotional gifts, in fact, they’re often number one. But, there’s pens, and there’s pens aren’t there? Here at RT Promotions we supply thousands of clients with branded pens, and so we get to see good ideas as well as the bad ones. We’d like to share some of our tips with you.

  1. Choose your pen carefully and with your required print in mind. In general, pens have a limited ‘print area’, and some of them are VERY limited allowing you to simply print a single line of text. If you’re happy to have just a one colour print onto the barrel and aren’t too worried about the size of the design, then the worlds your oyster. If not, talk to us and we’ll find a solution that’s right for you.
  2. Where and how are you going to be using the pens? If you’re letting people come and grab a pen from your stand at a trade show, maybe a cheap and cheerful one is the way to go… but, if you’re wanting to give a good impression, make sure the pen you choose will meet those requirements. Ask us, we’ll tell you.
  3. Where possible, instead of using white barrelled pens, why not choose a colour that matches or compliments your brand. We can even create pens made of a mixture of colours. That way, before we even print onto the pen, the customer starts to think of the pen as ‘your’ pen.
  4. Consider using a trackable unique telephone number so you can measure their effectiveness.
  5. Do you need ‘BLACK’ ink? If you do, then take care. Especially with the low-cost budget pens where blue ink is all you’ll be able to get.
  6. Everybody you meet will already have a pen, so why will they keep and use yours? Is the pen good enough to make the recipient choose yours over their existing one? If not, guess where the pens’ going!
  7. Take a look at your favourite promotional pen and consider why you like it so much. Is it the colour, the feel of it, or maybe it simply writes nicely. Now seek out those same ‘features’ to the pens you’re looking at.
  8. Promotional Pens can last a long time. We regularly see examples, still in use, that are several years old, so make sure your message doesn’t ‘date’.
  9. Put a ‘call to action’ on your Promotional Pens. They’re a marketing tool and a daily ‘memory hook’, so invite your prospects to do something. Visit your website perhaps?
  10. Purchase more than you think you’ll need. They’ll disappear before you know it and it’ll make the cost per pen cheaper so you won’t mind giving them away!!

    Five Mistakes To Avoid When Using Promo Gifts At A Trade Show

    Posted in Memory Hook Ideas, ROI - Return on Investment, Trade Shows with tags , , , , , , , on January 23, 2011 by Richard
    Having the right Promotional Gift at a Trade Show can make the difference between a poor performance and a GREAT show. But, it’s not good enough to simply buy a box of promotional goodies, in fact there’s five mistakes you could make, which I’ve highlighted in this article: Continue reading

    I’ve Moved

    Posted in Clothing, Conferences, ECO Friendly, Memory Hook Ideas, Networking, Opinions & Comments, Parties & Events, Promotional Gifts, ROI - Return on Investment, Trade Shows, Trivia, UK on June 20, 2010 by Richard

    I’ve decided to move the blog onto my website, and would love you to keep in touch, so follow this link, to the all-new Blog, entitled Promotional Gifts Blog. It’s the same style of content, all from me, Richard Mack, just in a different location.