Customer Care

Posted in Opinions & Comments, Promotional Gifts with tags , , , , , on July 27, 2016 by Richard

The world or Promotional Gifts is a busy one – full of quotes to clients, or prospective/new clients, looking for a price on all manner of corporate give-aways.

Getting to grips with how much an item is, is influenced by several factors: How many do you want, how many colours do you want me to print onto them, how many positions do you want me to print, and how quickly do you need them? Clients often don’t know the answers, they’re just checking ‘what if’s’, so we do our best, we quote, we check you’ve received the quote, the client asks for a sample, we send a sample, then we check they’ve received the sample, then we re-quote, then we check you’ve received everything, and then – it all goes quiet!!! Nothing – SILENCE.

So finding the right balance – of keeping in touch as opposed to pestering our clients is quite a challenge.

It’s a challenge that we work hard at, and frequently receive compliments about our ‘non pushy’ style – take a look at our ELVIS video, where the RT Promotions team re-worded an Elvis song to show our customers how much we care. You could say – All I needed to know about customer care I learnt from Elvis.

Three Great Give-Aways For A Boat Show

Posted in Promotional Gifts, Trade Shows with tags , , , , , , , on June 12, 2016 by Richard

What’s the best promotional gift for using as a give-away at a boat show?

Hands up how many of you said a ‘floating keyring’?

Floating keyrings are of course useful for anyone involved in boating – but it’s my guess that most of them will already have a floating keyring, so unless your option trumps the one they’ve already got, guess where your give-away is going?

My three suggestions – see below – are designed to make you think outside the box, and if nothing else, bring a smile to the recipients faces. Generally, when it comes to promotional gifts, putting a smile on their faces is half the battle in getting your product KEPT – that’s when the branding on it can kick in and start doing it’s job right?

So what are the three great give-aways for a boat show?

Give-Aways For A Boat Show

Give-Aways For A Boat Show

 

 

Number 1 – Bottle opener sunglasses
Everybody loves this idea, and it mixes the key ingredients of boating into one package – sun and relaxation

Bottle Opener Sunglasses

Bottle Opener Sunglasses

 

 

 

 

 

 

 

 

 

 

 

 

Number 2 – Magnetic Torch

It’s the middle of the night, you need to use the bathroom, but, turning on all the lights is going to get a load groan from your companions. DON’T stub your toe in the dark – that’ll cause even complaints – simply reach for the handy magnetic torch you were given at that boat show – it’s where you left it, on the door of the fridge.

Magnetic Torch

Magnetic Torch

 

 

 

 

 

 

 

 

 

 

 

 

Number 3 – Bottle Opener/Torch/Keyring
Well now we’re cooking. Combining elements of the other two suggestions – you now have a handy torch, and a bottle opener, all kept nice and handy on that bunch of keys.

Bottle opener and torch keyfob

Bottle opener and torch keyfob

 

 

 

 

 

 

 

 

 

 

 

 

Looking for something inspirational? Well – you can always try my companies website – RT Promotions – we’ve over 4,500 hand picked items on there for you to browse, or feel free to call me or email me at my offices (details are on the website). Some of the very best solutions come to those who take the time to chat, give me an understanding of your business and your potential clients, and let me come up with proposals to make you smile.

Be Different – Go ‘Techie’

Posted in Promotional Gifts with tags , , , , , on August 2, 2015 by Richard
Technology Based Promotional Gifts

Technology Based Promotional Gifts

If you do what you’ve always done – you’ll get what you’ve always got – or words to that effect.

I’m seeing a lot of interest in the luxury end of the promotional gifts market and thought I’d share my thoughts with you.
As the market recovers and the economy starts to move again we are seeing a lot of requests for technology related gifts and ideas for high income clients / VIP’s / top executives ….the sort of people who have “ everything “ as the saying goes!
Where once a “ Mont Blanc “ pen, high end crystal glass set or luxury set of leather luggage was the standard and accepted offering now with the change in consumer trends, customers are looking for more contemporary “must have – lifestyle gifts “ which reflect their daily usage of smart phones and tablets. Areas of particular interest in this area include portable power, audio devices and “pure gadgets”.

Portable power and the ability to stay connected and keep working when travelling is a critical business need and offers huge opportunity for the promotional marketer to keep their brand in view at all times. Power chargers which keep the latest smart phones and tablets connected is where the smart marketer is looking to invest their budget and reward / promote their brand with a key prospects / clients.
My advice when looking for such devices is to always choose better quality and don’t be tempted by devices which look too good to be true for the price – they are often unreliable and can disappoint or at worst damage the device which they were intended to support. Look for those with a 5V / 2.1A output and at least 5000 mAh battery capacity to make your client’s promotional gift “pack a punch” with their target audience.

Other items in hot demand are what could be described as “ pure gadgets “ such as “ pocket “ audio / visual projectors which can be quickly connected to a laptop, tablet or smart phone and provide both an instant entertainment solution and of course business presentation tool. A lot more useful and hence memorable than an executive pen….

Portable audio devices can make a very classy gift and are used widely amongst finance companies, automotive, software, banks and even sports teams to reward those target consumers that have everything or even as staff gifts instead of the traditional Christmas hamper.
These come now in every conceivable shape, size and sound quality, when looking for your client consider those with a min sound output of 4-5W if you want to impress the client.

Other popular ideas / incentives for VIP’s / conference gift include: “Virtual” Bluetooth Laser keyboards, retail branded (SONY / Philips / BOSE etc) high end headphones, Bluetooth luggage alarms, Worldwide USB travel charging hubs and even “Espresso” coffee machines.

Times are changing very fast and so is the taste for top end executive promotional gifts – don’t ignore the role technology has in the mix or your clients may start to shop elsewhere….

Effective Tips For Twitter

Posted in Memory Hook Ideas with tags , on July 25, 2015 by Richard
How to be effective on Twitter

How to be effective on Twitter

 

 

 

 

 

 

Making your efforts effective on Twitter can often be as simple as applying a few simple techniques, here’s my Top Ten Tips for making your efforts on Twitter more effective:

Tip 1
A good bio sells – but a brilliant bio is even better.
Talking about yourself is never easy – but completing it in just 160 characters is even harder.
Include keywords your followers or potential followers may be trying to find.
Spend time getting this right and it will give pay-back

Tip 2
Don’t be entirely self-promotional. Mix up your content.

Tip 3
Use images to support your post – images are proven to stimulate interest

Tip 4
Engage with your followers – Tweet questions to encourage interaction with your followers.

Tip 5
Starting a Tweet with an ‘@’ followed by a Twitter user name means it will only be seen by them.
If you want to reference another user, put some content in front.

Tip 6
Twitter is a two-way conversation – Tweet questions to encourage your followers to interact with you.

Tip 7
Add hashtags (#) to your tweets. For example, if your tweet is about computers, consider adding #computer in the tweet.

Tip 8

If you’re lucky enough to get your followers to do a re-tweet (RT) – say thank you!!

Tip 9
Twitter lists are an excellent method of filtering filter through the people you follow
Create your own lists, but also subscribe to other folks

Tip 10
Keep some space available in your tweet in case someone retweets (RT) your post.
I recommend keeping it to 120 characters max

Does Technology Have A Place In Corporate Gifts?

Posted in Promotional Gifts with tags , , on June 15, 2015 by Richard

When talking to colleagues, I often hear the comment that corporate buyers aren’t looking for for ‘technology-based’ Promotional Gifts, that there is no need for ‘high end / niche’ products such as these. As you can imagine, I have an opinion on that statement. Having heard it said a few times now, I feel this misconception often arises through lack of data. Some good old fashioned market stats might help, and specifically I’d like to see:
What the opportunity is?
How technology-based promotional gifts could work for all manner of businesses?
And, How fast this sector is growing.

Technology-Based Corporate Gifts

Technology-Based Corporate Gifts

Recent studies (Deloitte) show that the number of smart phone users in the UK is now upwards of 72 per cent of the total population. The key buyers / influencers of promotional products are often considered to be between the ages of 20-35 and in this category the ownership of a smart phone is likely to be 85-89 % of the population.

When you then add into the mix that some 29% of the population now also own a tablet computer, which is upwards of 20 million users in UK homes alone and is expected to grow around 26% each year for the foreseeable future! This clearly shows a huge and lucrative opportunity for promotional marketing to provide branded accessories and useful gadgets / tools to both business users and consumers.

It’s these sorts of stats which should/could be shown to corporate buyers to argue that its not just software companies or technology firms that should embrace this sector but all businesses can / should see the benefit in using technology in their marketing mix. The demand for technology-based products is growing fast and is moving towards 10% of the total spend on promotional products globally.

Research conducted in the USA in late 2012-3 also shows very interesting findings from consumers about their perception to promotional products. Based on approx. 700 consumers passing through an airport, some interesting findings (PPAI, 2013) were these:

• Eight in ten consumers own between one and ten promotional products, six in ten keep them for up to 2 years and about 53% use a promo item at least once a week or more often.

• The main reason for keeping a promotional product is usefulness. The highest ranking products based on their usefulness are computer products, health and safety items and writing instruments.

• Sporting / leisure and wearable’s tend to be kept because of their “attractiveness”.

• Top items kept for their contact information are badges, buttons, stickers and electronic devices & computer products.

• Products used most frequently / recently were viewed to be calendars, then computer products and electronic devices & accessories.

The key finding of this research was that:

promotional products are often used in consumer’s daily life, by providing useful promotional products (not only as references for contact info) that can be integrated in consumers life in an organic way, advertisers can increase their reach and potential for creating and maintain brand awareness… “

This consumer research and the huge consumer demand for all things “smart” be they tablets or phones truly does show that promotional marketing / businesses ignore the opportunities thrown up by this area at its peril….

Top Promo Gift For 2015

Posted in Memory Hook Ideas, Promotional Gifts with tags , , , , on February 16, 2015 by Richard

I get asked this question all the time, and this year (2015) – it’s easy……..

When asked, “what promotional product will be this years big seller” it can often be a challenge. So much depends on ‘who’ you are trying to reach – having a great promo gift is all very well, but you need to have the right tool for the right market and all too often, there simply isn’t just one product to meet all the various needs.

However, here I am at the beginning of 2015, and it’s an easy question for me to answer.

There’s no doubt that ‘Power Banks’ are the promo gift of choice right now, and boy, there’s loads of choice (often a good indicator of the next big thing). But out of all the products available in this sector, the one that stands out for me is this one:

Promotional Power Bank

Promotional Power Bank

It’s such a smart product I could ramble on for hours.

As with so many promotional gifts – the thing that made the difference was when I got my hands on one. This is a product that ooozed quality. Power Banks are designed to act as an additional/back up power source for your mobile devices. On the train and running out of power on your phone? Simply plug-in a Power Bank and your phone’s battery gets a full charge. The difference with this particular device is that it will often have the grunt to be able to do that not once, but several times over. In fact, it’s even got two USB ports to give you the facility to charge TWO devices at the same time. Finally, there’s the logo area, where we don’t simply ‘print’ your logo – we laser engrave it giving you an amazing, striking feature – your logo will now light-up when the device is activated. It’s so coooooool – yes, I LOVE it.

 

 

 

 

 

 

Top Ten Tips For Staff Name Badges

Posted in Promotional Gifts with tags , , , , , , on January 31, 2015 by Richard

Love them or hate them – there’s a time and a place for Staff Name Badges and I guess it boils down to the question – Do you need them?”

For the purposes of this article I’m going to assume that you’ve made the decision – you DO need them – and so I’m simply going to suggest my Top Ten Tips for Staff Names Badges.

Staff Name Badges

Staff Name Badges

1: For ‘public facing’ job roles – the preference these days is to use first names only. It gives a more ‘friendly’ look, but also has security benefits.

2: We recommend using a magnetic fastening badge. They’re really strong and secure and have the added benefit of not piercing/marking your staff’s garments.

3: Purchase badges that can easily be edited/amended. Staff come and go, and once you’ve printed their names in a permanent way, you’ll have a badge that’s of no use to the next member of staff.

4: Use the badge platform to promote your services – we have clients who change their badges each week – and put a different ‘sales message’ onto each one. Imagine the following message on a staff badge in a  garden centre – 10% off in our cafe all week.

5: Staff Name Badges don’t need to say ‘Here to help’ – simply wearing a name badge demonstrates you are indeed, here to help!

6: Choose a badge with a colour that compliments the style/colour of clothing your staff will be wearing.

7: Your branding/logo needs to be seen – but most importantly, make sure the staff names are clearly visible – they are after all ‘staff names badges’!

8: Have some fun with the space under the staff names – put personal messages there. We’ve worked with a cinema chain where each member of staff put ‘my all time favourite film is – (insert name here) – or consider staff name badges being used in a cake shop, – my favourite is Lemon Drizzle. Go on, have some fun, show the human side of your business.

9: Why buy hundreds at a time when you can buy DIY Name Badges with a minimum order quantity of just one?

10:  After countless surveys it’s an established FACT that the best place to position your staff names badge in on the left hand side of your chest.

 

 

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