Keyrings – A Cunning Plan

Working in the world of corporate gifts, I have to ‘walk the walk’ – it’s no good me telling clients that they need to use a branded gift to promote their businesses and then I don’t do the same thing for my own business. So, I need to ensure that my business has a steady supply of corporate gifts, one’s that we use as give-aways to our potential clients as well as giving them to customers when appropriate.

My brand new keyrings arrived yesterday, and I love em!! They’re the trolley token keyrings I’m always raving about. We already sell loads of them to our clients, they’re one of our Best Sellers, so I thought it would make a great give-away for our own use. My one’s already been placed on my bunch of keys, and that’s when it hit me, an idea for a cunning plan.

I see them as a business card, fixed to my key fob, that I can simply hand out to prospective clients whenever an unexpected opportunity arises. I’ve lost count of the number of times an opportunity comes my when, when I least expect it. I often have a business card or two in my wallet, but an even better way is to simply hand over my Trolley Token Keyring – “here you go, this is my business card – why not give me a call”?

Printed and Personalised Key Fobs

 

Supermarket Trolley Token Keyrings – My Top Ten Tips

Have you noticed how you’ve never got a £1 coin when you need one? It’s always when you’re in a rush, and all you need is a coin, but, despite all that loose change, there’s never a £1 coin when you want one. That’s where this promotional gift comes in. The Trolley Coin Keyring’s ‘coin’ wont work in machines where there’s a real value proposition, they only work in mechanisms where you get the token back: supermarket trolleys, lockers at the gym or health club, etc, and they’re PERFECT for business owners because we’ll personalise the tokens with your artwork and messages. These are very popular promotional gifts right now – so giving them away to folk who are in your target market makes a lot of sense. Read my Top Ten Tips for ‘how’ to make them effective.

Trolley Coin Keyrings produced by RT Promotions

1
Keep it simple – Take a long hard look at a pound coin – Now imagine your artwork on one. If your artwork fits, we’ll print it on there for you, but think about it – it is a small print area – maybe this is an example of ‘less is more’?
2
Trolley Coin Keyrings have a habit of being popular, so be careful, they could hang around for a long time. Make sure your message doesn’t ‘date’.
3
In general, the published costs will be for printing onto just one side of the coin, you will pay extra to print onto the reverse. Whilst it’s nice to have two different messages, why not save money and be subtle, have just the one side printed?
4
Be different. Why not offer a ‘Euro Token’ instead of the more common ‘pound coin’? They cost the same to produce, but will appeal to different markets. Or if one of the more unusual designs works for you, why not consider the ‘House Shaped’ coin holder, or maybe the ‘Euro Coin’ one? Be different!!
5
If appropriate, make your Trolley Token stand out from the crowd by the clever use of colour. Need to appeal to the female market? Why not go for a bright pink coin?
6
Don’t forget those little attention to details: Why not upgrade to a gold coloured treatment? Or, consider putting them in a quality gift pouch to hand out.
7
Why not purchase one with a dual use? For example we can produce one that’s built into a keyring with a bottle opener feature.
8
Consider using a trackable unique telephone number so you can measure their effectiveness.
9
Most promotional gifts are aimed at the b2b market – the Trolley Token Keyring crosses the boundaries and also appeals to the b2c market. Think about ‘who’ will be receiving your gift and brand them with the right message for your market.
10
Purchase more than you think you’ll need. It’ll make the cost per coin cheaper so you won’t mind giving them away!!

If after all that you still need help – contact us here: http://www.rtpromotions.co.uk/