Archive for promotional merchandise

Evidence that Promotional Gifts bring a ROI

Posted in Opinions & Comments, Promotional Gifts, ROI - Return on Investment with tags , , , , , on May 3, 2013 by Richard

The newest research from the bpma indicates that Promotional Merchandise delivers results, that’s why big brands have increased their spend on this marketing medium.

The survey was commissioned by the bpma and individual interviews were carried out by an independent research agency to a 1000 respondents, the results of which were published in Spring 2013. Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education.

See – I told you it worked!!!!!

Promotional Product Effectiveness

Promotional Product Effectiveness

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Pull Youself Up, Dust Yourself Down, And Start All Over Again

Posted in Opinions & Comments, Promotional Gifts, UK with tags , , , , , , , , , , , , on March 5, 2009 by Richard
Tomorrow is another day

Tomorrow is another day

But hope, as Mr Obama intimated, will not get us through a recession. If we are to prosper (yes, prosper!), we need hard work and practical measures to keep ourselves at the forefront of our shrinking market places.
 
Conventional wisdom says you should promote in a recession, but we all know how hard this can be when money is tight. In any case, how can we get the results we want and is it wise to try, when the future seems so uncertain?
 
I know I am not alone when I get furiously frustrated at media moroseness. Unbelievably BBC Five Live the other morning was doing a ‘countdown’ until the official announcement that we are officially in recession and had a group of ‘experts’ who would offer advice as to how we can ‘save ourselves in the UK’s worst ever slump’. The R word was mentioned no less than 15 times in a 10 minute journey!!!
 
Aaaaargh!
 
My business RT Promotions, may not have all the answers, but we CAN  help. Promotional merchandise and corporate gifts are the only form of advertising that lets you choose to whom you promote yourself. Used wisely you can reduce marketing spend, without reducing effectiveness. Here are our thoughts:
Keep Positive
No one (bar the media) wants to hear how hard it is. Make sure your clients are hearing every bit of good news – the new products, the contract successes, the special offers, the good news stories, how you are still investing in your business. Keep any bad news to yourself.
Keep yourself visible
In a shrinking market, everyone is chasing the reduced amount of business available. If you drop below the radar, as sure as eggs are eggs, others will take your place.
The 80/20 rule
Make sure you look after your very best customers who give you the majority of your business. Even if they stop spending now, they will be back at some point and you want to be in their minds when they do.
Target new customers
We all need new customers. Marketing techniques are often like a blunderbuss – adverts, mail outs, exhibitions, websites etc – that are only targeted in a limited way, and where much of your money is spent on communicating with people who simply aren’t listening. By identifying who we really want as customers we can begin to promote ourselves to them on a one-to-one basis. It is cheaper, it is effective and it delivers results more quickly.
Innovate
If you are doing what you have always done and your sales are falling, change what you are doing! By thinking about individuals we want to deal with, we can begin to be far more creative in our approaches and elevate ourselves into their consciousness.
Choose quality over volume
When all your competitors are trying to save their pennies and promote on the cheap, go the other way – not necessarily by spending more, but by spending selectively on a smaller quantity of the right things. Even at the best of times, businesses want to know that the suppliers they deal with are solid and reliable, but, in times like these, the confidence and robustness of your presentation will be even more important. Whatever the quality of your offering, you will be making a statement about yourself …… but is it the right one?

2009 will more than ever be about doing things right and doing them well.