Archive for Promotional Gifts

Customer Care

Posted in Opinions & Comments, Promotional Gifts with tags , , , , , on July 27, 2016 by Richard

The world or Promotional Gifts is a busy one – full of quotes to clients, or prospective/new clients, looking for a price on all manner of corporate give-aways.

Getting to grips with how much an item is, is influenced by several factors: How many do you want, how many colours do you want me to print onto them, how many positions do you want me to print, and how quickly do you need them? Clients often don’t know the answers, they’re just checking ‘what if’s’, so we do our best, we quote, we check you’ve received the quote, the client asks for a sample, we send a sample, then we check they’ve received the sample, then we re-quote, then we check you’ve received everything, and then – it all goes quiet!!! Nothing – SILENCE.

So finding the right balance – of keeping in touch as opposed to pestering our clients is quite a challenge.

It’s a challenge that we work hard at, and frequently receive compliments about our ‘non pushy’ style – take a look at our ELVIS video, where the RT Promotions team re-worded an Elvis song to show our customers how much we care. You could say – All I needed to know about customer care I learnt from Elvis.

Three Great Give-Aways For A Boat Show

Posted in Promotional Gifts, Trade Shows with tags , , , , , , , on June 12, 2016 by Richard

What’s the best promotional gift for using as a give-away at a boat show?

Hands up how many of you said a ‘floating keyring’?

Floating keyrings are of course useful for anyone involved in boating – but it’s my guess that most of them will already have a floating keyring, so unless your option trumps the one they’ve already got, guess where your give-away is going?

My three suggestions – see below – are designed to make you think outside the box, and if nothing else, bring a smile to the recipients faces. Generally, when it comes to promotional gifts, putting a smile on their faces is half the battle in getting your product KEPT – that’s when the branding on it can kick in and start doing it’s job right?

So what are the three great give-aways for a boat show?

Give-Aways For A Boat Show

Give-Aways For A Boat Show

 

 

Number 1 – Bottle opener sunglasses
Everybody loves this idea, and it mixes the key ingredients of boating into one package – sun and relaxation

Bottle Opener Sunglasses

Bottle Opener Sunglasses

 

 

 

 

 

 

 

 

 

 

 

 

Number 2 – Magnetic Torch

It’s the middle of the night, you need to use the bathroom, but, turning on all the lights is going to get a load groan from your companions. DON’T stub your toe in the dark – that’ll cause even complaints – simply reach for the handy magnetic torch you were given at that boat show – it’s where you left it, on the door of the fridge.

Magnetic Torch

Magnetic Torch

 

 

 

 

 

 

 

 

 

 

 

 

Number 3 – Bottle Opener/Torch/Keyring
Well now we’re cooking. Combining elements of the other two suggestions – you now have a handy torch, and a bottle opener, all kept nice and handy on that bunch of keys.

Bottle opener and torch keyfob

Bottle opener and torch keyfob

 

 

 

 

 

 

 

 

 

 

 

 

Looking for something inspirational? Well – you can always try my companies website – RT Promotions – we’ve over 4,500 hand picked items on there for you to browse, or feel free to call me or email me at my offices (details are on the website). Some of the very best solutions come to those who take the time to chat, give me an understanding of your business and your potential clients, and let me come up with proposals to make you smile.

Be Different – Go ‘Techie’

Posted in Promotional Gifts with tags , , , , , on August 2, 2015 by Richard
Technology Based Promotional Gifts

Technology Based Promotional Gifts

If you do what you’ve always done – you’ll get what you’ve always got – or words to that effect.

I’m seeing a lot of interest in the luxury end of the promotional gifts market and thought I’d share my thoughts with you.
As the market recovers and the economy starts to move again we are seeing a lot of requests for technology related gifts and ideas for high income clients / VIP’s / top executives ….the sort of people who have “ everything “ as the saying goes!
Where once a “ Mont Blanc “ pen, high end crystal glass set or luxury set of leather luggage was the standard and accepted offering now with the change in consumer trends, customers are looking for more contemporary “must have – lifestyle gifts “ which reflect their daily usage of smart phones and tablets. Areas of particular interest in this area include portable power, audio devices and “pure gadgets”.

Portable power and the ability to stay connected and keep working when travelling is a critical business need and offers huge opportunity for the promotional marketer to keep their brand in view at all times. Power chargers which keep the latest smart phones and tablets connected is where the smart marketer is looking to invest their budget and reward / promote their brand with a key prospects / clients.
My advice when looking for such devices is to always choose better quality and don’t be tempted by devices which look too good to be true for the price – they are often unreliable and can disappoint or at worst damage the device which they were intended to support. Look for those with a 5V / 2.1A output and at least 5000 mAh battery capacity to make your client’s promotional gift “pack a punch” with their target audience.

Other items in hot demand are what could be described as “ pure gadgets “ such as “ pocket “ audio / visual projectors which can be quickly connected to a laptop, tablet or smart phone and provide both an instant entertainment solution and of course business presentation tool. A lot more useful and hence memorable than an executive pen….

Portable audio devices can make a very classy gift and are used widely amongst finance companies, automotive, software, banks and even sports teams to reward those target consumers that have everything or even as staff gifts instead of the traditional Christmas hamper.
These come now in every conceivable shape, size and sound quality, when looking for your client consider those with a min sound output of 4-5W if you want to impress the client.

Other popular ideas / incentives for VIP’s / conference gift include: “Virtual” Bluetooth Laser keyboards, retail branded (SONY / Philips / BOSE etc) high end headphones, Bluetooth luggage alarms, Worldwide USB travel charging hubs and even “Espresso” coffee machines.

Times are changing very fast and so is the taste for top end executive promotional gifts – don’t ignore the role technology has in the mix or your clients may start to shop elsewhere….

Does Technology Have A Place In Corporate Gifts?

Posted in Promotional Gifts with tags , , on June 15, 2015 by Richard

When talking to colleagues, I often hear the comment that corporate buyers aren’t looking for for ‘technology-based’ Promotional Gifts, that there is no need for ‘high end / niche’ products such as these. As you can imagine, I have an opinion on that statement. Having heard it said a few times now, I feel this misconception often arises through lack of data. Some good old fashioned market stats might help, and specifically I’d like to see:
What the opportunity is?
How technology-based promotional gifts could work for all manner of businesses?
And, How fast this sector is growing.

Technology-Based Corporate Gifts

Technology-Based Corporate Gifts

Recent studies (Deloitte) show that the number of smart phone users in the UK is now upwards of 72 per cent of the total population. The key buyers / influencers of promotional products are often considered to be between the ages of 20-35 and in this category the ownership of a smart phone is likely to be 85-89 % of the population.

When you then add into the mix that some 29% of the population now also own a tablet computer, which is upwards of 20 million users in UK homes alone and is expected to grow around 26% each year for the foreseeable future! This clearly shows a huge and lucrative opportunity for promotional marketing to provide branded accessories and useful gadgets / tools to both business users and consumers.

It’s these sorts of stats which should/could be shown to corporate buyers to argue that its not just software companies or technology firms that should embrace this sector but all businesses can / should see the benefit in using technology in their marketing mix. The demand for technology-based products is growing fast and is moving towards 10% of the total spend on promotional products globally.

Research conducted in the USA in late 2012-3 also shows very interesting findings from consumers about their perception to promotional products. Based on approx. 700 consumers passing through an airport, some interesting findings (PPAI, 2013) were these:

• Eight in ten consumers own between one and ten promotional products, six in ten keep them for up to 2 years and about 53% use a promo item at least once a week or more often.

• The main reason for keeping a promotional product is usefulness. The highest ranking products based on their usefulness are computer products, health and safety items and writing instruments.

• Sporting / leisure and wearable’s tend to be kept because of their “attractiveness”.

• Top items kept for their contact information are badges, buttons, stickers and electronic devices & computer products.

• Products used most frequently / recently were viewed to be calendars, then computer products and electronic devices & accessories.

The key finding of this research was that:

promotional products are often used in consumer’s daily life, by providing useful promotional products (not only as references for contact info) that can be integrated in consumers life in an organic way, advertisers can increase their reach and potential for creating and maintain brand awareness… “

This consumer research and the huge consumer demand for all things “smart” be they tablets or phones truly does show that promotional marketing / businesses ignore the opportunities thrown up by this area at its peril….

How To Select The Right Promo Gift For Your Business

Posted in Memory Hook Ideas, Opinions & Comments, Promotional Gifts, Trade Shows with tags , , , , , on October 30, 2013 by Richard

It’s a common challenge that many business owners face – shall I go for the low-cost giveaway promotional pen, or the classier ones? Shall I go for those nice corporate coffee mugs I’ve been meaning to purchase, or, maybe those printed mousemats – they’re both items I’ve admired, but which will be most ‘effective’ for me right now?

It’s not easy is it? First of all there’s the budget. Every business, no matter how large or small, has a limit to what they can spend, and like it or not, the budget is usually the first thing that will determine ‘which’ promotional gift you ultimately select. Then there’s the ‘occasion’ they’re intended for. For example, purchasing items for a trade show where you may well be giving away hundred, if not thousands, of items to potential customers is quite a different prospect from purchasing corporate gifts for your pre-determined ‘top customers’ list – you know, those folk who are already engaging with you, and you wanted to give them something by way of a gesture, a ‘thank you’….. they’d be very different promotional items wouldn’t they?

So that’s where my business, RT Promotions, comes in. We do this kind of thing, all day and every day, and we know a thing or two about promo gifts. By talking to a promotional gift expert, you’ll be guided and assisted through the veritable minefield of ‘goodies’. Without our help – if you’re not careful, you could find yourself being attracted to all manner of frivolous items, and it’s our job, to keep you focussed.

We tend to do that by asking you a series of questions. So, aside from the glaringly obvious – what’s your budget, how many items do you need, when do you need them for, and most importantly – how many colours do you want us to print onto the item….. we ask you to keep reminding yourself of the following three questions:

  1. WHO – As in who are you giving them to? Some folk have a sense of humour, others don’t. Some folk will have certain expectations, whilst others will be grateful for anything!! The ‘who’ can make a big difference to how we select the best solution.
  2. HOW – Are you planning to post your promotional gifts? If you are, then the size and weight of the product will be an important factor, not to mention it’s fragility.
  3. FEEL – What do you want the recipient to ‘feel’ when they receive your corporate gift? We can show you things that’ll make them say ‘WOW’, but of course, that’ll often come at a price.

Talk to an expert – there’s nothing better than the feeling we get by helping a client make the right choice for their business.

I’m A Heating Engineer – Which Three Promogifts could I Use To Promote My Business?

Posted in Promotional Gifts with tags , , , , , , on June 17, 2013 by Richard

I love questions like that. Straight to the point. It’s almost a challenge isn’t it? Go on then – tell me what you think I should use to effectively promote my business as a heating engineer. Ok – let’s do this fast and dirty shall we…..

Promogifts for a heating engineer to use to promote their business

Promogifts for a heating engineer to use to promote their business

No 1: I’d go with a fridge magnet that’s the same size and dimensions as a business card. They’re perfect for handing out, just like you would a business card, only these will be stuck either on the fridge door, or maybe, on the boiler you come to service. The best thing about this kind of gift is that it can be used for prospective customers as well as for existing ones. Another nice feature of these Business Card Shaped Fridge Magnets is that we print them in full colour, so you don’t have to worry about how many colours are in your logo/message, it’s all in the price. Most folk purchase around 500 business cards when they get them printed, and guess what? We can print as little as 500 of these too.

No 2: I’d recommend a Radiator Key. Every home needs one, so why not put your contact details on them and give them away? The Radiator Keys that I have on our website have a couple of additional features that I’m sure you’ll like: they have a built-in magnet, so again, you won’t have to go rummaging around in that kitchen drawer, it’ll be stuck to the fridge, boiler or maybe, on the kitchen radiator? Another feature is that in addition to being used to help ‘bleed’ radiators, it has another ‘key’ – only this one’s for the gas locker cupboard. So, three features in one, in a handy little give-away gift that will have your contact details on it.

No 3: This ones a little different. How about a House Shaped Room Thermometer. These are great little promotional giveaways, perfect for including with any quotes that you do, but also as a handy reminder of your contact details for your existing customers.

There you go – three ideas for you to consider to effectively promote your business as a heating engineer. I hope you liked them.

Ten Unusual Ideas For A Promotional Gift

Posted in ECO Friendly, Opinions & Comments, Promotional Gifts, ROI - Return on Investment, Trivia with tags , , , , , , , , , on June 14, 2013 by Richard

Even though I keep telling my clients to ALWAYS go with ‘effective’ and not fall into the trap of going for something gimmicky – there are occasions when ‘unusual’ may well be the right route. So with that in mind, I thought I’d share with you the ten most unusual ideas for a promotional gift that we have on our website. They’re in no particular order, so for your entertainment, the top ten promotional gift ideas are:

The Hammer Bottle Opener
Crazy isn’t it? Shaped to look just like a real DIY hammer!!

Hammer Shaped Bottle Opener

Hammer Shaped Bottle Opener

The Twig Pen
We love this ECO friendly pen. Every pen’s unique – the wood is, after all, a naturally grown item.

The Twig Pen

The Twig Pen

The Umbrella Hat
Yes, we know it’s not practical, but it does get a lot of attention and makes folk smile – maybe that’s the point?

The Umbrella Hat

The Umbrella Hat

Bride and Groom LogoBugs
We tend to get a ‘marmite’ reaction to these bugs – you either love them or hate them, but they’re certainly memorable. Perfect for use as ‘wedding favours’ or maybe to tell your guests to put the big day in their diary

Bride and Groom LogoBugs

Bride and Groom LogoBugs

USB Characters
These little characters always get a positive reaction. With articulated arms and legs, they look great even when you pull their heads off – that’s how you get access to the USB part to plug into your computer.

Character USB's

Character USB’s

Cow Bells
If you want your event to make a load of NOISE – this could be a good place to start.

Cow Bells

Cow Bells

Fold-Away Flower Vase
These look great when branded, and would be perfect for anyone working in the Hotel and catering industry. Your customers liked the flowers so much, they took the flower pot home with them!!

Fold-Away flower pot

Fold-Away flower pot

Giant Pencil
At 325 mm in length, it’s bigger than your average ruler, and is a genuine working pencil. Perfect for making a BIG impression – but seriously, it would be difficult to put away wouldn’t it?

Giant Pencil

Giant Pencil

Logo Projector Keyring Torch
Don’t you just love it? Projecting your logo in full colour is a little bit special isn’t it?

Logo Projector Keyring Torch

Logo Projector Keyring Torch

Condom Keyring
Well, this is a list of the Ten Most Unusual Ideas for a Promotional Gift!!

Condom Keyring

Condom Keyring