How Memorable Are You?

How often do you get back to the office after attending a networking event, empty out your pockets, look at the business cards you’ve collected, and then think, “who was that person?”

We’ve all done it haven’t we? Maybe not quite as soon after the event as I’ve just described, but we’ve all looked at a business card and then thought, “did I actually meet this person?”

Steve Trister

Take a look at this card. Not exactly memorable is it? it’s a plain white card, with a simple black font. I’ve seen simple cards that are classy, but this isn’t even that. It looks like it’s been printed in one of those DIY machines you see in motorway service areas.
However, there’s a big BUT.
There’s a twist.