Archive for personalised clothing

Are you confused about your image?

Posted in Clothing with tags , , , , , on November 6, 2008 by Richard
Confused about your image?

Confused about your image?

My clients often see me as a consultant.

They come to me with a scenerio or problem and seek a solution.

With open-minded, well prepared clients, it’s not that hard to assist, but I’d like to share with you a case study that occurred just this week.

 My client has already had embroidered corporate clothing for his team. He had been fairly precise over his requirements:
* Classy Shirts
* Non button-down collar
* Breast pocket
* Short Sleeved shirts
* High cotton content

We met these requirements, and embroidered all of the garments (polo shirts and jackets all featured in the spec), and all was well.

The time had come for some new clothing, and he had made the decision to go for a different shirt. I questioned him on the specifics, and he hit me with the exact same wish list. When I told him this, he said, “Yes, the same, but different”.  Simple stuff then, simple white or pale blue corporate shirts? YES came the reply. So imagine my suprise, when he then picked out a garment that was very sporty, with big thick coloured inserts. “There you go, that’s what I’d like”, he told me. So that’s what I quoted him.

Take a look.

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Your Staff’s ‘Image’

Posted in Clothing, Opinions & Comments with tags , , , , , on March 19, 2008 by Richard

I stopped by one of my favourite local restaurants the other night. It was time to do a little reflecting on my business goals, and what better way to do it than to kick back with a bottle of wine (I walked there, so didn’t have to worry about driving), some great food, and lose myself in the noisy background clutter of a busy restaurant?

Personalised and Branded Shirts

Personalised and Branded Shirts

The owner came and sat down with me and asked “what do you think I should be doing with my staff clothing?”. He knew it was time to have them wear a ‘corporate look’, but wasn’t sure how to go about achieving it. The restaurants brand is good, the colour scheme lends itself really well to a wide range of embroidered and personalised clothing that would look good. What my advice boiled down to was how we would interpret all of this into an embroidered look. I showed him my recommendations, literally, on the back of a serviette, and we agreed a deal, before the main course was served.

I’ve been a customer of theirs for ages, and they knew what line of business I am in. He’s been meaning to buy off me for some time, maybe as much as a year, which just goes to show that most people ‘buy’ only when it suits their needs.

Embroidered workwear is a powerful way of lifting the overall ‘look’ and feel of a restaurant, as well as overcoming those difficult moments of staff wearing inappropriate clothing, but don’t forget, simply, classy, embroidered clothing could be right for your business.

Making the most of embroidered polo shirts

Posted in Clothing, Trivia, UK with tags , , , , , , , on March 2, 2008 by Richard
Branding_on_the_edgeBack in September, one of our clients needed some embroidered and printed polo shirts for a club trip to the rugby world cup.
They were a rugby club themselves, and were having a ‘jolly’. They needed to be in character/uniform, hence the polo shirts. All in a days work.
There was an opportunity for a few publicity photo’s, why not?
En route to the shoot, in my heavily branded mini cooper, I was wondering what we could do to make it a more interesting photo opportunity…..Mmmmmmmm… now let me think.
Lets look at the ingredients shall we?
  1. A scrumful of big rugby lads
  2. A handful of players in a playful mood
  3. An unsuspecting Richard
  4. A mini cooper readily to hand

Yes, you guessed it. They picked my car up!!!