Archive for the Memory Hook Ideas Category

Effective Promotional Gifts – The Umbrella

Posted in Memory Hook Ideas, Promotional Gifts, ROI - Return on Investment with tags , , , , , , on July 19, 2011 by Richard

Printed Umbrellas

It’s often said to me that most promotional gifts are simply not kept by the recipient. They’re viewed us low value or cheap and tacky, and simply given away. naturally I’d argue with that, as I have many, many examples of low costs business gifts bringing my clients a Return On Their Investment (often referred to as ROI). However, I ‘can’ understand why some folk may have the impression that promo gifts aren’t kept. That’s why I believe Printed Umbrellas are one of the most impactful promotional gift ideas out there. Umbrellas are a promo gift that are rarely discarded. I believe they are the perfect promotional gift, and yet, they are so often under utilized. If you get this right, they’re a mobile advertising message that will hang around and be used for years.

I’d like to share some tips with you on how to ensure you get the best possible results from them.

  • Printed Umbrellas don’t HAVE to be ‘golf umbrellas’. Why not consider an alternative shape/size that’s appropriate to your target market?
  • Umbrellas are perfect for any sporting occasion, but are also powerful promo gifts for use in the hospitality sector. A handful of umbrellas in the lobby of an Hotel or restaurant are a great way to show your customers how much you care!!
  • You don’t HAVE to have that classic golf umbrella look (alternate coloured panels), and for no additional cost, can often have the whole canopy in just one colour (one to match your brand?)
  • As a general rule, you will pay extra, each time your message is printed onto the umbrella’s canopy panels. The typical umbrella has eight canopies, so if you print onto every panel, you’ll be paying for the privilege!! Why not be subtle, and have just the one/two panels printed? Some of your recipients may like this more and then use the umbrella more often, resulting in increased exposure for your brand or message.
  • Have you considered a Travel or Folding Umbrella?
  • Printed Umbrellas can last a long time. We regularly see examples, still in use, that are more than ten years old, so make sure your message doesn’t ‘date’.
  • Have you considered a ‘double skinned’ umbrella? Working with two different coloured materials, we can manufacture the umbrella with an outer canopy and an inner skin that complement your brand. Certain colours make the umbrella look stunning, and that’s even before we print it for you.
  • The handle is an important element of the umbrella, and with many of them we can offer you a choice. Low cost budget plastic, wooden, moulded grip or even a crook handle.
  • New print technology allows us to print multicoloured designs across the whole of the canopy, with a total disregard for the limitations of printing within the confines of the individual panels. With the right artwork, the effect is amazing!!!
  • Don’t forget those little attention to details: Colour co-ordinated handles, ribs and spike? Branded umbrella pouches? Printed fastening straps? Printed epoxy decals inserted into the base of the handle?

Effective Promotional Gifts – The Coffee Coaster

Posted in Memory Hook Ideas, Promotional Gifts, ROI - Return on Investment with tags , , , , , , on May 11, 2011 by Richard
Take a look at the average desk in your office. The chances are that most of them will have a coffee coaster, possibly with someone’s marketing message on. There’s no doubt that a Promotional Coffee Coaster is an effective marketing tool, and we’d like to share some tips with you on how to ensure you get the best possible results from them.
Top Ten Tips for Promotional Coffee Coasters

Top Ten Tips for Promotional Coffee Coasters

  1. Remember that whilst in use, the central area will be covered by the coffee mug. Design your coaster with print around the edges so that your marketing message is seen at ALL times.
  2. Consider using a trackable unique telephone number so you can measure their effectiveness.
  3. Make your coasters really stand out by selecting an unusual base material. You can get glass coasters, leather coasters, ceramic/earthenware coasters, or maybe you’ll go ‘green’ and have a coaster made from recycled materials?
  4. A lot of desks will already have a coaster. Is your design good enough to make the recipient choose yours over their existing one?
  5. Let your competitors spend all the money on the more expensive promotional coffee mugs. Just make sure they use your lower cost coasters to put them on!!
  6. Promotional Coffee Coasters can last a long time. We regularly see examples, still in use, that are more than ten years old, so make sure your message doesn’t ‘date’.
  7. Choose a coaster shape that compliments your brand/logo/message. Instead of the more common square or round shapes, why not consider: oval shaped coffee coasters, octagonal shaped coffee coasters, heart shaped coffee coasters, house shaped coffee coasters, and there’s even a coffee coaster shaped like a jigsaw puzzle!!
  8. Promotional Coffee Coasters are perfect for mailshots. They slip into a standard envelope, and go ‘letter post’ saving you money on the more expensive ‘lumpy’ items.
  9. Put a ‘call to action’ on your Promotional Coffee Coasters. They’re a marketing tool and a daily ‘memory hook’, so invite your prospects to do something. Visit your website perhaps?
  10. Purchase more than you think you’ll need. It’ll make the cost per coaster cheaper so you won’t mind giving them away!!

Are Business Cards Effective?

Posted in Memory Hook Ideas, Networking, Promotional Gifts, UK with tags , , , , on April 15, 2011 by Richard

Every business owner, manager or sales rep I’ve ever met hands me their business card. After a quick glance at it, the conversation continues, and at some stage the card goes into your pocket, purse, wallet, etc. So what do you do with all those cards you’ve received?

OK, OK….. there’s some of you that will be highly organised. Maybe you file them, card index them, alpha sort them into wallets or boxes, or if you’re really techie, you may scan them into your computer or mobile device.


With so many people and cards to remember, how will you re-call that person you met at a function, who was mildly of interest, but who you’d now like to make contact with? I for one, struggle to remember all the details of the folk I meet. I may recall their face, and their business proposition, but I struggle to remember their company name, so how can I find their card and their details?

This week, I was at a business networking event, and the guy sat next to me asked me if a promotional pen was all it was cracked up to be. (Promotional pens are reputed to be the single most effective promotional giveaway in the world!!!) I was just about to get the luckiest break ever…… I caught sight of a promo pen in his inside jacket pocket. I couldn’t see much (rude to stare), but I could see a red pen clip with some branding on it, and seeing how this guys logo and branding was predominantly green, I reckoned it was unlikely to be his own branded pen…. and I was right.

Our best selling promotional pen

Our best selling promotional pen

I told him that if you used a promo pen, and you managed to become the recipients ‘favourite’ pen, then you’d be kept. If you gave away tacky, boring pens, then the likelihood is that your pen will be discarded. To prove my point, I then asked if he had a favourite pen. he said he did, and then he reached into his jacket and pulled out the pen I’d seen, declaring, “I’ve had this one for ages, I love it”.

People of the world wide web, let me tell you, my jaw hit the ground, I was astonished…… he was holding one of my very own promotional giveaway pens!!!!

Now here’s the thing:

  • I’d only known this man a few months.
  • The pen he had kept was a pen that I’d given away to promote my own company, but which I’d not used in over three years!!
  • He didn’t even know where he’d got the pen.
  • He hadn’t even realised that the pen was one of mine.
  • BUT….. he’d kept it, for several years!!!

In my opinion, he had had my ‘business card’ in his jacket pocket for three years. He had been holding my ‘business card’, every time he used it to write. He may not have ever wanted to buy a promotional gift, but if he had, then he was holding my contact details in his hand.

In my humble opinion, when chosen and used correctly (ask me how), the promotional pen is more effective than the business card.

Five Mistakes To Avoid When Using Promo Gifts At A Trade Show

Posted in Memory Hook Ideas, ROI - Return on Investment, Trade Shows with tags , , , , , , , on January 23, 2011 by Richard
Having the right Promotional Gift at a Trade Show can make the difference between a poor performance and a GREAT show. But, it’s not good enough to simply buy a box of promotional goodies, in fact there’s five mistakes you could make, which I’ve highlighted in this article: Continue reading

Getting A Return On Your Investment

Posted in Memory Hook Ideas, Opinions & Comments, Promotional Gifts, ROI - Return on Investment with tags , , , , , on November 25, 2010 by Richard

Do you measure how effective your marketing initiatives are? All that time effort and money you’ve been spending on brochures, leaflets, flyers, advertising, etc, how do you know which is effective and which isn’t?

Here at RT Promotions the best thing about working with promotional gifts is that you can, if planned in advance, quite easily measure their effectiveness. One of our clients wanted to do a mailshot campaign to their prospect database. We worked with them on putting together an appropriate branded giveaway and supplied them with 1,000 promotional coffee coasters. Perfect to go into a mailshot campaign, as their size and weight don’t add to the postal costs here in the UK.

But here’s the thing, here’s the one thing they did that allowed them to measure this promotional idea…. they used a unique email address and telephone number on the coasters. It’s really easy to do this, and allows you to track incoming emails and calls, and of course, because the details are unique, it can mean just one thing, the enquiry has come as a direct result of the promotional coffee coaster campaign. I can tell you that they had over 50 enquiries as a result of the campaign, resulting in 10 new customers. Lets say the cost of the coasters was £500 (it was cheaper, but lets play a worst case cost scenerio). If it cost £500 and you secured 10 new customers from the campaign, then the cost per customer would be just £50!!

Or, put another way. If each customer spent an average of £750 with you, and you made a margin of 33% on each one, then the campaign would have brought you additional profit of £2,500.

So lets look at ‘Return on Investment’ one more time shall we? You spent £500, and made an instant return (profit) of £2,500!!! I’d say thats pretty good wouldn’t you?

Just two more thoughts…
1: Those customers should continue to buy, so ask yourself the question. What’s your average customer spend/profit over a year. The think how many years does your average customer stay with you for? That figure is the TRUE return on investment, as your initial £500 will continue to bring you a return from those customers for years to come.
2:  Lastly, think about the 950 other businesses, that received your coffee coaster, but didn’t instantly respond to the promotion. They could well still be in use, constantly reminding folk of your brand and service delivery. Think of them as ‘ticking sales time bombs’, they could go off at any time, you could receive your 51st enquiry from the promotion.

How To Build Loyalty From Your Customers

Posted in Memory Hook Ideas, Promotional Gifts, ROI - Return on Investment, UK with tags , , , , , , , , , , , , , , , , , on November 17, 2010 by Richard

For anyone with a customer-facing business, building ‘loyalty’ from your clients has got to be the main challenge hasn’t it? They’ve met you, sampled your products or services, and now you’d like them to return.

Now you could argue that if you’re any good at what you do, your customers will return anyway, so I guess, for you, there’s no problem!!! You never lose any of your clients to competitors do you? I bet there’s not many business owners that would make that statement….

So how could you go about building loyalty, and how could my company, RT Promotions, help you?

Loyalty Cards

For many of our clients, the answer has been to use a ‘loyalty card’.

We offer these cards for use as either Membership Cards, Loyalty cards or even VIP Cards, and then brand them to our clients own personal spec, and in the example I’m showing you here, that’s a beautiful full colour image of a traditional English pub, complete with thatched roof. The cards can have a magnetic strip on the back, for use with swipe machines, can be individually numbered, as well as having a signature strip. The possibilities are endless, but it’s ‘how’ you use them that will ultimately encourage your customers to pay you a repeat visit.

As a promotional gift item they are perfect: they go direct to the individual person you want them to, their use is measured, and your return on investment is visible.

A promotional Gift To Break The Ice

Posted in cold calling, Memory Hook Ideas, Offers Of The Month, Promotional Gifts with tags , , , , , , on October 29, 2010 by Richard

It’s still only October and yet I had to scrape the ice off of my windscreen on Monday morning, and would you believe it, I couldn’t find my windscreen ice scraper from last winter. Driving into the office I pondered on that fact, and decided to put together a unique promotional offer, giving my clients the opportunity to have several hundred promotional gifts that will be ahead of the game, well received, as well as being a bargain.

Ice Scrapers are promotional gifts that will hang around for years, and with your name, logo and message on them, are brilliant ‘Memory Hooks’.

Promotional Ice Scraper - OFFER


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