Kelloggs v Post

I am researching for accurate data on Kelloggs.



I’m particularly interested in their early years, when, a key competitor was a company called ‘Post’

In the early 1900’s Post and Kelloggs pretty much had identical market share, they were both pretty big, successful companies.

Then a funny thing happened. The world had a depression, companies crashed, and those that didn’t, sucked in their breathe. Many of the survivors slashed their marketing budgets.

Kelloggs didn’t. In fact, they spent more!! Post on the other hand cut back on their marketing.

Post cereals

Post cereals

When the economy lifted again, one brand held the high ground, and the other had lost market share.

Putting it bluntly, which brand do you remember?

My problem is, as with everything on the internet, what’s true, and what is misinformation?

Can anyone confirm that this is true?

Is it really all down to marketing spend in a downturn? Is that it? Everybody harps on about making sure you keep your marketing presence up in a tough economy, don’t cut it back, etc, etc, but where’s the proof? If I can prove this story to be true……..


8 Responses to “Kelloggs v Post”

  1. Richard:

    Congratulations on your Blog
    I really like your writing style. Would you like to be a guest author on the Jacob Report? We have been voted one of the Top 100 Blogs in America, and we are assembling some of the best Blog Authors from around the web to contribute. We would like to include you as a guest author.
    The Jacob Report is everything Sales and Marketing, and it looks like you would be a great contributor!
    Let me know as quickly as you can please.

    Andy Jacob

  2. […] Memory Hook Marketing created an interesting post today on Kelloggs v PostHere’s a short outlineKelloggs Logo I am researching for accurate data on the battle between these two cereal giants. It’s inspired by a nugget of information/speculation that the brands shared equal footing of market share in the early to mid 1900’s, until the Depression, when Kelloggs spent money on advertising, and Post didn’t. Post cereals When the economy lifted again, one brand held the high ground, and the other had lost market share. Putting it bluntly, which brand do you remember? My problem is […]

  3. Richard, Please email me your email address so I can add you As a guest author!

    Thank you for participating as a guest Author on The Jacob Report.
    You have been added as a guest author! Congratulations, and enjoy the BUZZ you will receive!

    The Jacob Report is everything sales and marketing…and I mean everything!
    You will be joining other important people in the sales and marketing game. I have personally invited you because I like what I saw on your blog: A combination of   Intelligence, knowledge, and humor.
    You will be identified as one of the most important bloggers in our field, and will receive quiet a bit of publicity and exposure.
    So what are we looking for from the Jacob Report authors?
    Here are some very basic guidelines:
    1.     I believe that almost everything is fair game! Why? Sales and marketing are ubiquitous in everyday life. Everything we see, hear, touch , and feel has an element of sales, marketing, and persuasion.
    2.     Great headlines! Be creative in your headlines. Buzz sells!
    3.     If you know hoe to insert a video or picture that complements your blog post, please do it. We like media!
    4.     Blog about great sales and marketing, and bad sales and marketing!
    5.     Don’t be afraid to let your “freak flag fly”, or let your opinions known!!!!! That is why you have been selected to participate.
    6.     Because the guest author position is in such high demand, please limit your posts to no more than two posts per week.
    Thank you.

  4. Wow, congratulations Richard – I always knew you’d make it big in the ‘states.

  5. The Post Cereals founder, Charles W. Post is the distant cousin of the hero, Alan B. Hall, a man who gave his life saving a young girl! “Uncle” Alan Hall is watching the eaters of Post cereals all over the world!

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