Getting your colours correct

Dmitriy Melnikov | Dreamstime.com

Getting Your Company Colours Correct

When purchasing a promotional gift, getting the artwork and image colouring correct is a concern for any company, whether big or small. You will have spent money creating a brand and want it to look right when reproduced onto any promotional product you decide to purchase.

When arranging for your artwork to be printed onto a promotional gift like a pen, coffee mug or keyring, you will be asked what colour you want it printed in. Within the promotional gifts marketplace, these colours are often referred to as ‘pantones’, or sometimes ‘PMS’.

The system gives each specific colour an identity, referred to by a unique number, this is your pantone reference number.

If you don’t know your specific colour reference any competant supplier should be offering to do their best to match a colour for you, and will look at any images you send to them by email, but its important to remember that there’s a good chance the colours will look different on their computer screen than they do on yours. Every computer monitor is different, every printer is different, and unless your computer is calibrated with the Pantone hue, the colour depicted will always appear slightly different.

If you don’t know your reference numbers, ask your printer. He probably does, as he will have needed to match your colours when he printed your business cards, letterheads, or brochures. If you don’t have a printer, or they can’t help you, just ask us, here at RT Promotions, we’ll always go the extra yard to help, there’s always a solution, and we will find a way.

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3 Responses to “Getting your colours correct”

  1. It’s definitely important to get your colors calibrated exactly. Think about brands that rely on color: FedEx has the orange and purple; UPS has its brown; Target has its red. If you don’t get your color just right on promotional materials, business cards, brochures – really anything that has to do with your business – it’ll be hard to create a consistent look. That’s why the Pantone numbers are great – there’s no subjectivity to the numbers!

  2. Thanks for this, and I totally agree.
    Colours also bring a sbliminal and sensual link to your brand. The tobacco companies recognised this and saaw the opportunity to ‘own’ their brand colour as a means to overcoming the bans on advertising. Marlboro (as seen on the back of the formula one racing ferrari’s, is often ismply a red and white bar code, with no name at all, yet it’s still a ‘brand’.

  3. Thanks for th RT links. It happens to us before when our in house designer created an artwork and send it to the printing press(btw this printing press that we’re dealing with is not new to us we use them because of their quality work and this is bigtime promotional job that we are doing).. because we “trusted” them to do a quality print. after 2 weeks of printing they came back for the promotional products.

    And yes.. the pantone color is not match in the design of our inhouse designer.. Tha fact here, just don’t let anyone to their job without accompanying or checking each and every detailed of an artwork because in the end.. you will loose all the hardwork you’ve done..

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