A Dragon Holding Lipstick?

I had an opportunity to do some gratuitous self-promotion the other evening and grabbed it with BOTH hands. I was at an event in Bournemouth where self-made businessman Theo Paphitis was taking part in the Bournemouth Literary Festival during which he signed copies of his book “Enter The Dragon”. 

Dragon holding lipstick

Dragon holding lipstick

Theo has sprung to fame in the UK through his role as one of the “Dragons” on Dragons Den, a popular TV series on the BBC that sees business entrepeneurs pitching their business proposition before a panel of experts/dragons. If successful, they leave with an investment of the Dragons own money, if not, its a flea in the ear!!!

Theo has published a book, “Enter The Dragon”, detailing his road to success, and was in town for a taste of his own medicine with an on-stage grilling of his own. He was interviewed by local businessman Steve Worth, owner and MD of Easy Tax.

The interview took place on stage at the packed Opera House night club venue in Boscombe, where Steve and Theo kept the audience entertained for several hours before Theo got down to the more serious business of signing copies of his book. (Great read by the way).

That’s where the fun really began with all kinds of photo opportunities presenting themselves to the various businesses present….. naturally I was in the audience on behalf of my business, RT Promotions, and knew a good opportunity when I saw one.

One of our clients, Linda Parkinson-Hardman (MD of Grow a Better Business) was in the queue to get her book signed, and needed a pen…. I leapt to the rescue and offered Linda a pen for the signing. Never one to miss an opportunity, the pen that I gave to Linda was one of our top selling Lipstick Pens, a promotional pen that was sure to catch the eye of the “seen-it-all” Dragon. The photo shows Linda waiting and watching while Theo signs her book, with, the LIPSTICK BALLPEN…. yes, he did!!!

Lipstick Ballpen

Lipstick Ballpen

See our close up detail shot for further proof and of the pen in use.

We’ve had a great response to these neat little promotional giveaway pens, that look like a lipstick application pen, but are actually proper working pens, with a twist. It’s that twist that makes all the diference though. There’s a time and a place for a normal pen, and there’s a time and a place for a pen to bring a smile to your face. That’s what I call ‘memory hook marketing’, you’ll find it much harder to forget me and my company and the services we offer, and that, as they say, is a RESULT!!!

One Response to “A Dragon Holding Lipstick?”

  1. Richard’s lipstick pens are the talk of the business community at the moment and there isn’t a meeting that goes by without one or more of my women friends and colleagues asking where they can get one too!

    They do bring a smile to the face when you receive them and are a brilliant handy size – just right for any handbag or purse. I’ve recommended them to all sorts of companies that are targeting women too because they are so different. Why don’t you have a word with Richard too?

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