Hidden Advertising

I’ve long been an advocate of ‘memory hook marketing’, the subtleness of simply brushing your message past a targets brain, and using these techniques to my customers advantage. It’s just I don’t hear that many other people talking about it, let alone writing about it.

And then I saw this article, entitled “Hidden Advertising“, by Mark Easton on the BBC website, which looks at this area from several angles, and raises I think, as many questions as it gives answers.

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