Do Newsletters Work?

I’ve always thought you can get on clients nerves if you don’t find the right balance with ‘Newsletters’. Too often or too salesy will have the opposite of your intended effect.
 
So where’s the line?
What’s too often?
What’s ‘too salesy’, and how are you meant to promote your product or services if you don’t announce it?
I’ll cut to the [...]

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How Memorable Are You?

How often do you get back to the office after attending a networking event, empty out your pockets, look at the business cards you’ve collected, and then think, “who was that person?”
We’ve all done it haven’t we? Maybe not quite as soon after the event as I’ve just described, but we’ve all looked at a [...]

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Not All Promo Gifts Are Equal

I came across a promotional gift that I simply had to have. Me? the guy that can have pretty much any corporate giveaway I choose? The man that’s seen so many gifts that its going to take something pretty special to get me to even slow down, let alone want one. What kind of gift [...]

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Tell Your Customers How ECO Friendly Your Business Is

Are you telling your clients how ECO Friendly your business is?
I don’t necesarily mean that in a literal sense, you’d probably start to get on their nerves if you harped on about your environmental values all the time, what I mean is, are you adding a soft-touch message to everything you do, and specifically, your [...]

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Agencies Building A Shopping List

Sometimes, you simply HAVE to say enough’s enough….. NO.
My business RT Promotions does a lot of work with Agencies. Agencies aren’t the real client. they are acting on behalf of clients, usually doing a whole load of work: brochures, adverts, branding, launch party, new stationery, etc, etc…. and my line of work, promotional gifts is [...]

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A Personal Post

This is a rare moment….. a ‘personal’ blog moment from the Memory Hook Marketing Man. But, I feel it’s appropriate, and wanted to share it with you, after all, I am ‘real’.
The business is going really well. Success brings fresh challenges, and some, are on a personal level. As a business without a board of [...]

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Acceptable Industry Practice?

The industry my business operates in, the ‘Promotional Gifts Market’ has been around for over a hundred years, and there’s one industry practice that irritates me so much, I feel the need to write about it. It’s a practice that must surely date back to the Ark.
The industry has a weird policy over things called ‘overs [...]

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A Sense Of Humour Can Help

In these difficult and challenging times, I find that most people fall into one of two camps:
1: Those that moan about EVERYTHING, and blame the government for the condition of the economy, and more often than not, expect that same government to get them out of the mess.
2: Those that are on the lookout for [...]

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How Does It Feel Being An SME?

Here in the UK, we use a definition for businesses defined as either small or medium, and it’s SME. My business is just entering its fifth trading year, and commencing from a standing start, it will come as no suprise that we are certainly ’small’ with aspirations of being ‘medium’, and it feels fine. The business is [...]

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A ‘Slave’ as a PR Stunt?

I received an email from one of my biggest suppliers the other day. Apparently my business RT Promotions had won a ’slave for the day’. I was bemused and impressed in equal measures. I had entered my business card into a prize draw whilst at a trade show, and my name came out of the [...]

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