How Best To Use A Promotional Gift

For many of my clients, buying and then using a promotional gift is NOT a regular occurance. Some in fact, only buy branded giveaways for their yearly trade shows, or sales conferences. I often see or hear about the usual ‘mistakes’ being made.
Think about it. Cast your mind back to the last Trade Show you [...]

Read Full Post »

Appealing To Your Senses

My business, branded promotional gifts, is all about finding a Memory Hook to appeal to your clients. Sometimes its a simple gifts, that’s it, just a gift. You’re hoping they’ll keep the gift, perhaps on their desk, and remember you everytime they see and use the gift, that the ‘Memory Hook’, you’re making it hard for [...]

Read Full Post »

A ‘Slave’ as a PR Stunt?

I received an email from one of my biggest suppliers the other day. Apparently my business RT Promotions had won a ’slave for the day’. I was bemused and impressed in equal measures. I had entered my business card into a prize draw whilst at a trade show, and my name came out of the [...]

Read Full Post »

Opinions

I LOVE hearing other peoples opinions. They are the gravy that mixes amongst the thoughts flowing through my brain. I still need to form my own judgement of course, but the better, and more diverse the opinions, then the more likely I will be to be able to make the right decision, after all, ‘opinions [...]

Read Full Post »

Hotel and Catering Exhibition Needs Promotional Giveaway

You’ve got to try ALL of the tools in the marketing mix goodybox haven’t you? It’s no good complaining that ‘PR doesn’t work for me’ or that ‘local press advertising is a waste of money’ if you have no evidence to support your claim. So, with baited breath, my business, RT Promotions, took some stand [...]

Read Full Post »

Take A Step Back

It feels like I’ve just about recovered. It’s taken a little over a week… but now I’m OK, I’m over it. So what exactly is ‘it’ that’s taken me a whole week to recover from?
Trade shows. Worse, a trade show for my own industry sector, Promotional gifts and corporate workwear. Worse, it was Europes’ biggest [...]

Read Full Post »

Taking Risks

I read a report that people will take more risks in tough economic times. Apparantly, people’s appetite for risk-taking is likely to increase if the economy enters a recession. According to a survey released by the international leadership development organisation, ‘Common Purpose’, over half of all working adults surveyed already consider themselves to be risk [...]

Read Full Post »

Are You A Sheep At Trade Shows?

I was visiting a trade show yesterday in London, and it was good to see so many people in a positive state about their businesses. We listen to the news and hear about the recession, but this show was full of businesses looking for customers, and they’d got up off their a###s, spent some money, [...]

Read Full Post »

Getting noticed at a trade show

We have been working with a company these past few days who are launching a new magazine at an upcoming Trade Show. The magazine will, I’m sure, speak for itself. The challenge they have is in getting people to pop by their exhibition stand and get people to pick one up.
There’s countless ways we could [...]

Read Full Post »

What happens when marketing stops?

I took a step back in time this week. I was invited in to a local company to discuss plans to reinvigorate their sales. “We seem to have lost our way” they said, “Pop by and tell us how you can help”.
Did you ever see that TV advert, the one for Carlsberg lager where a [...]

Read Full Post »