Do Newsletters Work?

I’ve always thought you can get on clients nerves if you don’t find the right balance with ‘Newsletters’. Too often or too salesy will have the opposite of your intended effect.
 
So where’s the line?
What’s too often?
What’s ‘too salesy’, and how are you meant to promote your product or services if you don’t announce it?
I’ll cut to the [...]

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A Novel Approach To A Business Gift

I see lots of memorable ideas every day that are used as a business gift, or a Memory Hook, but every now and again, a new idea comes past my nose that stands out from the crowd, and idea that when used correctly could give the business a competitive advantage, now that’s what I call [...]

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Bugging your Prospects

Sometimes, no matter how BIG your business, it can be the small things which make the difference between a sale or no sale.
Take these little character ‘bugs’ for example. They are about as low-cost promotional giveaway item that you can buy, and there in lies the point. The more expensive the promotional giveaway, the more [...]

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The Secret Of Success

If only there was a magic formula for making your business a success.
But, you know, there are a few tricks that pretty much guarantee results, and I’ll share one with you:
Be specific about the market you are after
There.
It wasn’t that hard was it? Not too difficult at all….
So why is it that so many business [...]

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Another Succesful Client

One of my clients breezed by the offices last week, full of the joys of spring. Forget the media and all the hype about the Recession and a Downturn, there’s business to be won out there, and my client for one has found a way to make a difference. Do you notice how there’s two [...]

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Proof That Promotional Products Give The Best ROI

I’m constantly on the lookout for ‘proof’ of Return On Investment (ROI) from within my industry, the promotional gifts, giveaways and products market.
Where should you spend your marketing budget? Advertising? Maybe, but which type? TV, Radio, Press, Internet? The list is endless, and they ALL tell you that their medium is the most cost effective. [...]

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Telling Stories

There’s been an increase over the past six months in the number of businesses that use ‘networking’ as a means to grow their business. I wonder why that is? Is it fear of the ‘R’ word again?
Whatever the reason, if you are exploring networking groups, there’s loads of very simple to apply rules you should [...]

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A Promotional Gift That Will Hang Around

If you knew with absolute certainty, that a doing a simple thing like giving your customers or potential customers a promotional gift would bring you NEW business, you’d do it wouldn’t you? No question, you’d be handing things out left right and centre, (all branded to ensure they remember you of course).
 The problem is, nobody can guarantee you’ll [...]

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Once again, a Promotional Gift brings a client ROI

I love it when we get ‘proof’ of Return On Investment (ROI) from one of our clients. Usually, the business just grows at the same time that they use our services… merely a coincidence!!!
One of our clients called me to thank me for the suggestion we gave him for a unique Promotional Giveaway, it had [...]

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I’m A Dentist – How Can I Promote My Business?

Every now and then, a new client comes along that raises the bar on the challenge, “How can I use a promotional gift to promote my business to generate more sales?”…. this time it was a dentist asking me the question.
My business, RT Promotions, has helped several dentist’s, but it’s always been fairly conservative stuff. [...]

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