Do Newsletters Work?

I’ve always thought you can get on clients nerves if you don’t find the right balance with ‘Newsletters’. Too often or too salesy will have the opposite of your intended effect.
 
So where’s the line?
What’s too often?
What’s ‘too salesy’, and how are you meant to promote your product or services if you don’t announce it?
I’ll cut to the [...]

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How Memorable Are You?

How often do you get back to the office after attending a networking event, empty out your pockets, look at the business cards you’ve collected, and then think, “who was that person?”
We’ve all done it haven’t we? Maybe not quite as soon after the event as I’ve just described, but we’ve all looked at a [...]

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ECO Friendly Corporate Clothing

Statements about corporate responsibility are all the rage aren’t they? They’re a little bit like the ‘mission statements’ of the 80’s, they look good on paper and allow the ’suits’ to say they’ve signed it off, but it often stops there, just a statement, no action.
In a world where being seen to ‘do’ something is half the [...]

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Twitter Used Primarily By Under 40’s

When you look at the growth of social networking sites like Twitter, it’s certainly a phenomena you need to consider. Life used to be so much simpler didn’t it? Do the occasional press release, organise a company newsletter or magazine and circulate it to your database (no worries about spam or unsubscribe!!), whereas now, you [...]

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Which Style Of Networker Are You?

Everyone has an opinion on ‘networking’, and I’ve heard many definitions of what a networker is, but hadn’t heard about these four styles before.
Don Gabor is a professional speaker and the author of eight books on communication skills, including ‘How to start a conversation and make friends’. He has identified four different styles of succesful [...]

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Have You Noticed How Popular Networking Has Become?

At the networking events that I regularly attend, I’ve noticed a distinct change in both the numbers attending, and also the composition. The numbers at all of the groups have gone rapidly up, and its no longer the domain of start-ups or networking junkies…. there’s a steady influx of medium sized businesses that had previously [...]

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Givers Gain

I had a conversation with a client today that brought home to me the POWER of ‘giving’ without expecting anything in return. ‘Givers Gain’ is a popular term in networking circles, perhaps even a little overused, but when you can see it working, in real time, its certainly impressive.
Over the years I have built up a database of [...]

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Telling Stories

There’s been an increase over the past six months in the number of businesses that use ‘networking’ as a means to grow their business. I wonder why that is? Is it fear of the ‘R’ word again?
Whatever the reason, if you are exploring networking groups, there’s loads of very simple to apply rules you should [...]

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Trust

How do you define ‘trust’?
How can you be sure that what you see is what you get?
I have an opinion that ‘trust’ is the bedrock of good networking.
If you don’t have trust, well, just what do you have?
Everybody seems to think that networking is just about meeting as many people as you can, getting rid [...]

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Social Networking

I keep hearing about the benfits to businesses of on-line ‘Social Networking’, and I have been doing my bit for some time now. I read an article yesterday (from a wordpress blog) which explained how many businesses get this whole area wrong. They look at it from the exact same perspective as they look at any [...]

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