Do Newsletters Work?

I’ve always thought you can get on clients nerves if you don’t find the right balance with ‘Newsletters’. Too often or too salesy will have the opposite of your intended effect.
 
So where’s the line?
What’s too often?
What’s ‘too salesy’, and how are you meant to promote your product or services if you don’t announce it?
I’ll cut to the [...]

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How Memorable Are You?

How often do you get back to the office after attending a networking event, empty out your pockets, look at the business cards you’ve collected, and then think, “who was that person?”
We’ve all done it haven’t we? Maybe not quite as soon after the event as I’ve just described, but we’ve all looked at a [...]

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Not All Promo Gifts Are Equal

I came across a promotional gift that I simply had to have. Me? the guy that can have pretty much any corporate giveaway I choose? The man that’s seen so many gifts that its going to take something pretty special to get me to even slow down, let alone want one. What kind of gift [...]

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ECO Friendly Corporate Clothing

Statements about corporate responsibility are all the rage aren’t they? They’re a little bit like the ‘mission statements’ of the 80’s, they look good on paper and allow the ’suits’ to say they’ve signed it off, but it often stops there, just a statement, no action.
In a world where being seen to ‘do’ something is half the [...]

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Hammering Home Your Message

So your business is connected to safety issues, or maybe its to do with insurance, disaster recovery, risk management, etc, etc. Not always the most exciting things to be promoting are they? So how can you link any of these businesses with a blooming great hammer?
I think you could do a lot worse than associating your brand [...]

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Making Christmas Parties Memorable

It’s that time of year. If you’ve not yet seen any Christmas decorations or gifts in the shops, you soon will. My business (RT Promotions) is all about helping clients find the right promotional gift. The whole point of giving a corporate gift is to be remembered (for all the right reasons), and of course [...]

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The Perfect Travel Gift?

Finding the right personalised product to use as a promotional gift is always a challenge and depends on so many factors: budget, recipients, timing, ‘feel factor’, etc, etc, but when I was quoting this particular product for a client, it made me smile.
Digital Luggage Scales aren’t exactly ’sexy’, but they’re certainly practical. You need never get [...]

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A Novel Approach To A Business Gift

I see lots of memorable ideas every day that are used as a business gift, or a Memory Hook, but every now and again, a new idea comes past my nose that stands out from the crowd, and idea that when used correctly could give the business a competitive advantage, now that’s what I call [...]

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The Next BIG Thing?

 
How crazy is this?
It seems that Heinz are testing this little desktop microwave with a view to bringing it to the market.  It’s a fantastic image and concept, and of course works really well with the brand its its concept of quick and easy food, BUT, would you really want to plug this into your [...]

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How Best To Use A Promotional Gift

For many of my clients, buying and then using a promotional gift is NOT a regular occurance. Some in fact, only buy branded giveaways for their yearly trade shows, or sales conferences. I often see or hear about the usual ‘mistakes’ being made.
Think about it. Cast your mind back to the last Trade Show you [...]

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