How Best To Use A Promotional Gift

For many of my clients, buying and then using a promotional gift is NOT a regular occurance. Some in fact, only buy branded giveaways for their yearly trade shows, or sales conferences. I often see or hear about the usual ‘mistakes’ being made.
Think about it. Cast your mind back to the last Trade Show you [...]

Read Full Post »

Appealing To Your Senses

My business, branded promotional gifts, is all about finding a Memory Hook to appeal to your clients. Sometimes its a simple gifts, that’s it, just a gift. You’re hoping they’ll keep the gift, perhaps on their desk, and remember you everytime they see and use the gift, that the ‘Memory Hook’, you’re making it hard for [...]

Read Full Post »

Holding On To Your Promotional Give-Aways

It’s always worth remembering ‘why’ you bought those Personalised and Printed Promotional Give-Aways… you know, the ones in the stationery cupboard that you insist your staff justify their use before you allow them to gain access!!!
I remember an old boss of mine, who simply wouldn’t allow access to his valuable assets cupboard. “Do you have [...]

Read Full Post »

A nice touch

When you are running a major conference, you have so many things to consider and plan for. There’s the BIG things of course. The theme needs to be considered, the content must be right and consumable, is the venue right, catering, timing, etc, etc. But it’s often the small things that can make a difference [...]

Read Full Post »

How important is your image?

Would you go to a conference without making an effort with your appearance?
Would you not bother with your hair? (if only I had some)…
Clean shoes? Clean shirt/blouse? etc, etc….
So why is it that so many business people I meet, leave it to the organiser to give them a name badge like this?

A name badge says [...]

Read Full Post »

Medical Conference Needs Promotional Giveaways

We had a call during the week, that came in via our web site, and they really liked the look of some printed and personalised USB Flash Drives we had showing

The USB Flash Drive market, or ‘memory sticks’ as they are sometimes called, is a thriving area within the imprinted promotional gifts marketplace, and this [...]

Read Full Post »