The Secret Of Success

If only there was a magic formula for making your business a success.
But, you know, there are a few tricks that pretty much guarantee results, and I’ll share one with you:
Be specific about the market you are after
There.
It wasn’t that hard was it? Not too difficult at all….
So why is it that so many business [...]

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Kelloggs v Post

I am researching for accurate data on the battle between these two cereal giants.
It’s inspired by a nugget of information/speculation that the brands shared equal footing of market share in the early to mid 1900’s, until the Depression, when Kelloggs spent money on advertising, and Post didn’t.
When the economy lifted again, one brand held the [...]

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Any Publicity is ‘Good’ Publicity

Its an often said phrase, but I’m not so sure…..
I was lucky enough to have some promotional video shot of me ‘promoting’ my company, RT Promotions. I’ve stuck it up on YouTube (someone ‘in the know’ said that would be a good idea) and its not had a single view since. To add to the [...]

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Advertising Just Keeps Getting Smarter

I had a YouTube link forwarded to me last week, and thought it was one of the best examples of viral advertising I’ve seen in a while. Take a look at it…. its actually very good and I’m pretty sure you wont have seen anything else like it.

I’ve already forwarded it [...]

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Starting A New Business

I’d like to introduce you to the man on the right:
Sake Dean Mohamed
He’s an interesting man in more ways than one, but the aspects that grabbed my attention were his courage and vision. … more about him in a moment.
In these interesting times, I feel privileged to meet such a broad mix of business owners, and in [...]

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Another Succesful Client

One of my clients breezed by the offices last week, full of the joys of spring. Forget the media and all the hype about the Recession and a Downturn, there’s business to be won out there, and my client for one has found a way to make a difference. Do you notice how there’s two [...]

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Choices

I find myself faced with choices every single day. I don’t see anything particularly unusual in that, that’s life isn’t it? Apart from being a Forrest Gump ‘Box Of Chocolates’, it’s about the choices you have, and the processes you go through in order to make a decision. At least thats what I thought until [...]

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Opinions

I LOVE hearing other peoples opinions. They are the gravy that mixes amongst the thoughts flowing through my brain. I still need to form my own judgement of course, but the better, and more diverse the opinions, then the more likely I will be to be able to make the right decision, after all, ‘opinions [...]

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Have You Noticed How Popular Networking Has Become?

At the networking events that I regularly attend, I’ve noticed a distinct change in both the numbers attending, and also the composition. The numbers at all of the groups have gone rapidly up, and its no longer the domain of start-ups or networking junkies…. there’s a steady influx of medium sized businesses that had previously [...]

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Is Your Office ECO Friendly?

ECO Friendly and Recycling is this years ‘black’.  Is your company ‘on message’? Of course, I’d like you to be thinking about promotional gifts, after all, thats what my company, RT Promotions does, and there are ways you can give a promotional item that are both functional, perhaps for the office, as well as giving a statement [...]

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