Telling Stories

There’s been an increase over the past six months in the number of businesses that use ‘networking’ as a means to grow their business. I wonder why that is? Is it fear of the ‘R’ word again?
Whatever the reason, if you are exploring networking groups, there’s loads of very simple to apply rules you should [...]

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Olympics 2012

 
 It seems like an eternity away, but here in the UK, and in particular in Dorset, we are already well advanced in our preparations for the next Olympics.
My home county ‘Dorset’ has developed a brand thats absolutely FAB, as well as a strategic approach for how to maximise the benfits to local businesses for the [...]

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Trust

How do you define ‘trust’?
How can you be sure that what you see is what you get?
I have an opinion that ‘trust’ is the bedrock of good networking.
If you don’t have trust, well, just what do you have?
Everybody seems to think that networking is just about meeting as many people as you can, getting rid [...]

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Cutting Back

I find it scary when I hear companies talking about ‘cutting back’ and being careful with their spend. We all have an opinion (there’s a joke there somewhere) regarding the current economic climate, but it can’t be a coincidence that every single business expert says the same thing about ‘marketing spend in tough times’, and [...]

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Social Networking

I keep hearing about the benfits to businesses of on-line ‘Social Networking’, and I have been doing my bit for some time now. I read an article yesterday (from a wordpress blog) which explained how many businesses get this whole area wrong. They look at it from the exact same perspective as they look at any [...]

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A positive outlook

I had the following response (by private email) to my newsletter article (see below). The sender is a guy called Mark Pierson, and I think his attitude sums up the British spirit to the current economic situation.
“Official figures (Bank of England) out this week state  that for everyman women and child, expenditure will drop by £400 [...]

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Getting your colours correct

When purchasing a promotional gift, getting the artwork and image colouring correct is a concern for any company, whether big or small. You will have spent money creating a brand and want it to look right when reproduced onto any promotional product you decide to purchase.
When arranging for your artwork to be printed onto a promotional [...]

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RT Promotions Newsletter November 2008

Tough times call for tough measures, so I’m going to do you a favour and tell it how it is…
Are you a glass half-empty person? Are you complaining about the ‘R’ word, and following all the waffle in the press and  media and talking yourself into the gloom?
OR
Are you a glass half-full person? You see the [...]

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Taking Risks

I read a report that people will take more risks in tough economic times. Apparantly, people’s appetite for risk-taking is likely to increase if the economy enters a recession. According to a survey released by the international leadership development organisation, ‘Common Purpose’, over half of all working adults surveyed already consider themselves to be risk [...]

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What Recession?

I went to an awesome presentation the other day. The sort that grabbed you by the ears and swings you round the room….. YEEeeeeeeeeeeesss!!!
I’ve been reflecting on the content, and a couple of the ‘catch phrases’ that were used have even entered into my vocabulary, like for example, “Never trust anything you can’t put into [...]

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