Taking Branding To New Heights

Isn’t this just FAB……. I had to share it with you.
Timed to coincide with the nearby convention, I get a real kick out of imagining how the pitch for this went!!!

Read Full Post »

Advertising that makes you stop and look

Memory Hook Marketing

Some advertising ideas are better than others. I didn’t actually ’see’ this feature on a London railway statiion platform, but simply seeing the picture was enough to stop me in my tracks. I love it when I see a good idea like this being put into action. So good, that here I am [...]

Read Full Post »

What’s a logo worth?

Every now and then I see a logo or brand identity that makes me stop in my tracks… YES, they’ve got that right. Of course, the opposite applies, and far too often, I find myself looking at a brand or logo, and simply wondering ‘why’?
There’s a great article on the BBC website, that looks at [...]

Read Full Post »