Graphic Design and Promotional Gifts

Over the past five years the industry I work in, the Personalised and Printed Promotional Gifts market, has seen dramatic changes in the way we work with graphic designers. The marketplace has been transformed by the arrival of high quality and low cost outsourced artwork services delivered direct from large studios around the world.
There are [...]

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Once again, a Promotional Gift brings a client ROI

I love it when we get ‘proof’ of Return On Investment (ROI) from one of our clients. Usually, the business just grows at the same time that they use our services… merely a coincidence!!!
One of our clients called me to thank me for the suggestion we gave him for a unique Promotional Giveaway, it had [...]

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On Target For Your First Million?

I was talking with a business partner the other day, and related to her a story about a key note speaker I had seen, that made a million, then lost it, and was now ‘back on track to making another million’.
Her comment was, “Yes well, we’re all on the road to our first million aren’t [...]

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This years ‘big thing’?

I heard a report on the radio this week that Woolworths are predicting the Rubicks Cube will make a return to the toys and games market and become this years biggest selling Christmas toy. It was launched onto the market in the 1970’s and sold millions, but became a fad that faded away…. faded, but not [...]

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What would happen if we were all invited to join in a recession, and nobody went?

During a slow-down or even a recession, the bulk of business continues to grow. Real global GDP has not shrunk year-on-year since comparable records began in the mid 20th century – even the final quarter of 2007 saw Eurozone GDP growth of 0.4 per cent. Businesses and households continue to function and to purchase goods [...]

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