Is your company giving a ‘green’ message

I had an enquiry from one of our existing customers asking what his company could do to promote the fact that they were “environmentally friendly”? He was very keen to use some kind of promotional product as he’d used such things before (pens, rulers writing pads) and found them to be particularly effective.
To be tuthfull, [...]

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What happens when marketing stops?

I took a step back in time this week. I was invited in to a local company to discuss plans to reinvigorate their sales. “We seem to have lost our way” they said, “Pop by and tell us how you can help”.
Did you ever see that TV advert, the one for Carlsberg lager where a [...]

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We win the big order….a Grand Prix team’s T-Shirt order!!

I couldn’t believe my ears when my office manager, Catherine Gregg advised me about our latest customer, “We’ve got a sales order to supply a Formula One team with printed T-Shirts”!!!
Which one? McLaren? Ferrari? Red Bull? The list went on, all meeting with a negative shake of the head, until there were no identifiable teams [...]

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Can you be clever and a mug?

Coffee mugs are a great way to promote your business. Just think about how many times you use one at work? It’s like having your customers/prospects picking up your business card half a dozen times whilst relaxing and drinking a coffee…and how many times a day will they do that? And then, best of all, [...]

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Projecting the right image

WOW….another new idea that one of our customers has bought into and I just wanted to share it with you all.
It’s a tiny little keyring laser-pointer. Now I was thinking it would be that simple little red dot thingie. You know, the kind of thing that you use every now and again when you’re doing [...]

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It’s ‘blinking’ obvious

My business means I get to see all kinds of promotional gizmo’s. Trends that come and go, the next BIG thing that flys high, shines brightly, and dies on it’s feet within the year…… we’ve seen them all. Every now and again though, something catches our eye, and you find yourself thinking, “WOW, I can [...]

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A promotional gift to break your heart

USB memory sticks are all the rage.
If you’re in an IT related industry you must be offered one of these as a “freebie”, practically every week. The trouble is, they are all variations on a theme, and all look pretty much the same. At least, that’s what I thought, until I saw this.

It looks just [...]

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Corporate gifts…. why bother?

It’s a question I get asked all too often, and there is no simple reply. There are as many reasons why you should consider using promotional products to promote your business as there are reasons why you needn’t bother. I rarely get asked this question during a face to face conversation. When it happens, it’s [...]

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Does your company giveaway make your customers smile?

When consulting with my customers on promotional products, their uses, and how to ensure they are used effectively to get your marketing message across, I am often asked, ”What is the right product for us”. Holy grail and length of pieces of string come to mind. There’s lots of questions I’d like them to consider [...]

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